A few months ago, women's fashion magazine, Verily launched a "no Photoshop" mandate, removing all image altering applications to its photos. Now, Aerie, American Eagle's sister store has done the same.
Moving forward, the company has decided to shift the norm by focusing on un-airbrushed models of all sizes to defy the supermodel standards. Aerie hopes that their movement will inspire young adults as well as other fashion brands.
Check out Aerie's latest fashion spread, and see how real the models appear.