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A few months ago, women's fashion magazine, Verily launched a "no Photoshop" mandate, removing all image altering applications to its photos. Now, Aerie, American Eagle's sister store has done the same.

Moving forward, the company has decided to shift the norm by focusing on un-airbrushed models of all sizes to defy the supermodel standards. Aerie hopes that their movement will inspire young adults as well as other fashion brands.

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Celebrating the natural beauty of women world- wide, Verily, a women's fashion magazine that is targeted towards 18-35 year olds has recently removed the use of Photoshop and image altering programs entirely.

In their mission to reverse the trend of air brushed campaigns, founders of the magazine, Kara Eschbach and Janet Sahm, created the Photoshop free publication in order to provide honest and relevant messages to women, world wide.

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