“Social media is not real life” says the profile caption of a very popular Instagram personality @essenaoneil. This Australian teenager quits the beloved social media platform claiming that it serves no real purpose other than self-promotion. She describes it as “contrived perfection made to get attention”. Essena O’Neill is calling for others to quit this vicious circle of fake admirers and terrible promotion of an unrealistic lifestyle.

Essena O’Neill admits to making over $2,000 per sponsored post thanks to her ridiculous amount of followers that’s currently at 741K. Funny enough, ever since the teenager announced her departure from Instagram, her number of followers didn’t stop growing.