Period power or period profanity? We're a bit torn between beliefs with American Apparel's newest Period Power Washed Tee.
Recently, many shoppers have announced their disgust with the t-shirt that is embellished with a drawing of a female vagina, smeared with menstrual blood. The t-shirt's image combines three commonly reserved elements, the vagina, pubic hair and period blood.
The t-shirt was designed in collaboration with The Ardorous, an online, female art domain. The curator of The Ardorous, Petra Collins focuses her work around female sexuality and the culture of teenage girls.
While some shoppers expressed that they were offended and humiliated by the t-shirt's depiction, Petra explained that "this image is stating that women are not a subordinate creature to just be entered. We are our own beings in control of our own sexuality. I find it interesting that images addressing sexuality and reproduction are hidden and often looked at as disgusting."
It's no doubt that the t-shirt's image is well drawn and the motives behind it are super powerful, however, some are showing a very strong opposition towards it.
In another collaboration with the Ardorous, American Apparel also recently released the Wet Tee Power Washed Tee, featuring an image of a woman's breasts that appear to be soaking in water.
In the execution of these t-shirts, Petra added that she "[finds] it uncomfortable when a woman is expressing her sexuality of repressing it. In our society, nude or sexually suggestive images of women are automatically seen as negative. We need to make room for the female view of sex and accept it. Until then, people are going to be uncomfortable with [work] like mine"
What do you think about these t-shirts? Has American Apparel gone too far? Let us know in the comments below!
Although Montreal stores haven't yet adopted the new mannequin, one on East Houston Street in New York certainly has. Last year, the New York Times commented on the lack of pubic hair in female beauty shots, stating that "For centuries of artistic tradition, the absence of pubic hair was merely an illusion. Renaissance artists depicted the female pelvis in smoothed stone or oil-painted shadow."
Now, American Apparel's Dov Charney, is breaking the norm with these new, fully embellished female mannequins.
"This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we're looking forward to hearing more points of view," said Ryan Holiday, American Apparel's Director of Marketing.
How do you feel about American Apparel's new mannequins? Want to see them in Montreal?
2013 has been pretty good to us here at MTL Blog. We branched out from shooting photos at events to curating original content, some of which went insanely viral thanks to you. We brought you everything from articles on athletes in bizarre situations to a shamelessly indecent photo shoot of a former teen star. For those of you who missed them when they first came out, and for the peeps who want to see just how many people read these incredible articles, we came up with a list of our most popular pieces of this year.