Only a few short weeks ago, the Montreal Twitter-verse was graced with a new presence, one who was witty, edgy, and full of Kanye-esque overconfidence. Surprisingly, this new Twitter personality came in the form of Montreal's 2nd most popular bagel shop, Fairmount Bagels, who went on to ignite what has been called the #MTLBagelWar. The only thing is, the whole thing was an elaborate prank.
Prank is maybe a harsh word, as it was more of just a young twenty-nothing having fun on the interwebs, inspired by simple boredom. That's pretty much how the creator of the @Fairmountbagel account puts it, revealed to be a young guy named Joe (now going by the moniker MTLBagelBoy), who has recounted the whole affair in his own online tell-all.
A sucker for an underdog, Joe thought he could make Fairmount bagel's popularity skyrocket, and planned to do so in true millennial fashion, that is being a troll on the internet, and so he did. Creating an online-persona described by Joe as "the Jay-Z of bagels," the Fairmount Bagel twitter account was born, and we loved it.
Once news broke that Fairmount Bagel was sending out hilariously strange tweets, a lot of which poked fun at St. Viateur just down the road, Montreal social media went nuts. In just three days, the faux-Fairmount twitter account gained more followers than St. Viateaur's, who had been on Twitter for 3 years, with the original Eater article getting an impressive +3000 shares on Facebook.
A little sassy and always clever, every tweet coming out of Fairmount was as masterfully crafted as any bagel, and while there was some public backlash (notably from a French journalist playing the role of OQLF), everyone was totally into the new found East-side/West-side-ish bagel war. But, with all good things, the fun couldn't last forever.
After trying to reach out to the real operators of Fairmount on Facebook (see the message below), Joe was politely rebuffed, and they asked for a public apology and the shutting down of the account. Joe didn't budge, but eventually,the real Fairmount folks got in touch with Twitter and had the account suspended, and so ended the saga.
Joe doesn't seem too remorseful about the whole affair, and in truth, we don't think he should. The gent managed to transform the bagel-underdog into an online force for hilarity, making Fairmount bagel interesting to modern young audiences. Entertainment is a hard commodity to produce, and Fairmount was always entertaining, and for that fact alone, we applaud Joe's service to the public.
On Monday night, the Montreal Canadiens are playing in the Stanley Cup Final for the first time in 28 years and to mark the occasion, the city's most iconic bagel shop, St-Viateur, has cooked up a batch of game-day ready bagels.
And while they sadly aren't for sale, this just proves that the entire city is behind the Habs!
The order consisted of 1,440 dozen bagels or 17,280 bagels, which Piazza said filled 160 boxes.
It was a fundraiser for the Edmonton chapter of the B'nai B'rith Youth Organization (BBYO), a group for Jewish youth.
"The amount of bagels bought will have a huge impact on raising money for our teen programming," said Tamara Vineberg, an ex-Montrealer who sits on the BBYO board, and who's known as Edmonton's "Montreal Bagel Fairy."
This is Vineberg's second time organizing a massive shipment of Montreal bagels. The first was in September when 5,616 Fairmount bagels were FedExed to Edmonton.
Vineberg said she estimates that the June order raised over $14,000 for BBYO. She said Purolator also chipped in, donating about $10,000 to cover the cost of shipping.
Vineberg's Twitter page is currently full of retweets from people enjoying their bagels — a feeling every Montrealer can relate to.
To celebrate the Canadiens becoming "Kings of the North," as they go on to represent Canada in the Stanley Cup semifinals, Toronto's CN Tower lit up in red, blue, and white on June 8 — and Leafs fans took to Twitter to express their displeasure.
"As an honest Leafs fan, I'm vomiting watching this. My life is literally ruined and makes no sense anymore after you've done this," reads a tweet by @AbsCoverage. It had racked up 533 "likes" at the time this article was published.
"Seriously someone should get fired for even thinking this up let alone ACTUALLY DOING IT," tweeted @SerioCM.
"Did you lose a bet CN Tower? There's no such thing as Canada's team. I wouldn't expect Montreal to light up Notre Dame in blue and white," tweeted @DylanHoulihan4.
Some Twitter users came to the CN Tower's — and the Habs' — defense, like @Leenerrr who wrote, "I’m happy someone is still in!! [...] Grow up already. It’s called the Canadian National Tower, not the Toronto City Tower."
Clearly unbothered by the haters, the official Canadiens Montréal Twitter account had a perfectly nonchalant response, simply writing, "Merci!" followed by three circles in blue, white and red.
Guess there's no time for drama when you're too busy winning.
It's official: the Montreal Canadiens are in the playoffs and that means it's time to throw on your retro jersey, grab your roomies and celebrate like you're at a Habs game IRL.
May 20 marks the Game 1 opening-round matchup in Toronto against the Maple Leafs, which is sure to be one for the books. For this game and every game during the 2021 playoffs season, the Montreal Canadiens will be hosting a whole series of events and initiatives so you can cheer on the Habs in style.
Presented by the team's four-pillar partners — RONA, Scotiabank, Lafleur and Ford — these experiences are the perfect way for any Habs fans to celebrate the playoffs.
Exclusively ahead of Game 1 on May 20, Habs fans can see the "GO HABS GO" banner that'll be flying over downtown Montreal, the Old Port and along the Lachine Canal. It'll be soaring through the sky for two hours starting at noon, and you'll want to have your phone at the ready because your pic could score you a big prize.
If you share and tag a photo of the banner on Twitter using the hashtag #AIRCH, you'll have the chance to win one of three prize packs including an official team jersey and a $100 promo code for Tricolore Sports, the Montreal Canadiens' official store.
Catch The Bilingual Watch-Along On Twitch
Starting at 7:30 p.m. for the May 20 game only, you can join Marc Dumont and Kevin Raphael on the team's Twitch channel. Watch along throughout the entirety of the game and get ready for a series of surprise guests, too.
If you're missing the vibe of the stadium, this is a a great way to (virtually) interact with fellow fans. So throw on your jersey, grab your fave Canadian refreshment and get ready for Game 1.
From 4:00 p.m. to 6:00 p.m. EST every game (whether home or away), diehard Habs fans can get inked with an authentic Canadiens-themed tattoo for free at Adrenaline, located in downtown Montreal at 1541, rue Sherbrooke O.
Whether it's your first tattoo or one of many, nothing says superfan like ink. Spaces will be on a first-come, first-serve basis, so don't miss your spot.
Tune in to the Habs Twitch channel half an hour before each game (so 7:00 p.m. for Game 1, 6:30 p.m. for Game 2, etc) to get primed and pumped for every game to come with a DJ set broadcast live from the Bell Centre.
With Ronin opening Game 1 and the likes of Fafa Khan, Domeno and Tizi on rotation in the games to come, you don't want to miss it!
Nerd Out With A Pre-Game Q&A Hosted By Marc Dumont
From Game 2 onwards, Habs fans can join in on a live pre-game Q&A session hosted by Marc Dumont. The Q&A will be held on the team's Twitter from 6:00 p.m. until 6:30 p.m. EST.
For some extra fun, fans will have the opportunity to ask a question and get a chance to win an exclusive $400 gift package.
If you're looking for even more ways to get in the playoff spirit this year, you can pick up your free Canadiens tricolour face paint kit at participating RONA stores throughout the Greater Montreal area, while supplies last.
You can also show the team a little love with a GO HABS GO lawn sign available at Tricolore Sports. Plus, in honour of the 2021 Playoffs, they'll donate 21% of all proceeds to the Canadiens Children's Foundation.
If you don't have a lawn, don't sweat it, because you can get your virtual GO HABS GO sign as a VR filter on the Habs' official Instagram account.
Whether you're going IRL or virtial, each day of the playoffs, one lucky fan who posts a shot of thier lawn sign on Twitter or Instagram story using the hashtag #CHezNous will be entered to win an official 2021 Canadiens playoff rally towel and a team cap.
If you haven't had the chance to look up the full Montreal Canadiens playoffs schedule, here it is:
Thursday, May 20: Montreal Canadiens vs. Toronto Maple Leafs at 7:30 p.m. (watch on SN, CBC, TVA Sports, NHL Network)
Saturday, May 22: Montreal Canadiens vs. Toronto Maple Leafs at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
Monday, May 24: Toronto Maple Leafs vs. Montreal Canadiens at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
Tuesday, May 25: Toronto Maple Leafs vs. Montreal Canadiens at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
Thursday, May 27: Montreal Canadiens vs. Toronto Maple Leafs at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
Saturday, May 29: Toronto Maple Leafs vs. Montreal Canadiens at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
Monday, May 31: Montreal Canadiens vs. Toronto Maple Leafs at 7:00 p.m. (watch on SN, CBC, TVA Sports, CNBC)
To get even more of the playoff spirit, make sure to download the Canadiens app as a second-screen destination for all the on-ice action prior to puck drop and throughout the game itself in the "Interactive" section of the real-time feed. There, you can also collect Club 1909 points to redeem for exclusive rewards, experiences and Montreal Canadiens memorabilia.