Founder and creative director for The Superfluous Culture, Adam Taubert, first met Kevin (Kaytranada) outside of a Slum Village concert in Montreal two summers back. The two first collaborated on his album art for Kaytra Todo (below) shortly after his release of 'If' – the track that would give him the necessary attention to shine light on his creative brilliance.
No more than six months later, the two would appropriately drop a collaborative project on a classic Champion USA jersey, featuring Kaytranada's home city’s area code and stage name upside down. The reference was to create a liaison between the infinite space of the universe and Kaytranada's upcoming bookings around the world, illustrating his point of reference midst all the chaos and possibilities.
After the success of the first release, William, Kaytra’s manager, invited The Superfluous Culture to do another series. The purpose of this jersey is to metaphorically emulate the mechanics of a performance DJ; creating a synonymous flow of energy between the crowd and himself. The reflective batwing-jersey can be pre-ordered here.
Take a look at the jersey below.
Be sure to SURF The Superfluous Culture's website for more apparel, LIKE their FB page, and SEE their Instagram account.
Then SURF Kaytranada's official site and LIKE his FB page.
Montreal is such a creative hub. When it comes to fashion and design, I think that there's a lot of talent here. But it's not always easy for designers here in Montreal to broadcast their message where it needs to go.
There's a sensitivity to local production, which is something that we're really putting forward — local talent, local expertise, celebrating that through the production of all of our garments.
I think a lot of people are striving to revive the industry. With the new generation coming in, there's going to be also a new way of consuming local products and local production... it's nice to have a strong local economy and I think people are more and more sensitive to that for sure.
Can you give us a preview of what you'll be pitching to the Dragons?
Dragon's Den was excited to hear what we had to say and allow us to pitch the product and the brand to the Dragons. We're still waiting for the exact pitch date, but we're so excited to be able to show our project in our movement to the Dragons.
What we're looking for is obviously a key investor to help us take this worldwide. The goal is to be able to dress every wide man with quality products that are made in Canada, that are designed here in Montreal and bring this vision to the world through the magic of the internet age.
Our Kickstarter launched only weeks ago and we're already over our target. The demand is there and I think [the Dragons] were just also impressed with the branding, the story. What we really want is to offer to the wide men of the world something that they can be proud of for once.
Why do you think Wide The Brand important to you and the fashion industry as a whole?
The notion of sensuality and masculine fashion is all about chiselled bodies and there's this notion [that] wide bodies are not viewed as being attractive.
I also think that there is this misconception that plus-size men don't care about the way they look. And I think that for us, that's the root cause of everything.
It's not that we don't care about how we look. It's that we have no options to change the way we look. So if we have no options and no possibilities, how can we change our reality?
And that's what Wide The Brand is about. To give these men options, giving them the possibility to build their own persona show to the world instead of having to deal with the one that's offered to them because no one has ever shown them. There is no reason why plus-size fashions should not be as stylish comfortable.
When it comes to supporting Indigenous creators, the best place to start is by educating yourself, says Rebekah Elk, a.k.a. @mocassinmama, an Anishinaabe woman from Chippewas of the Thames First Nation and a moccasin maker.
It can be difficult for non-Indigenous consumers to show love for these communities without thinking you're overstepping a boundary or appropriating rich histories instead of supporting them, especially when it comes to art.
MTL Blog got the chance to ask the artist a few questions about Indigenous art and culture and how non-Indigenous people can support the plethora of talent here in the city in an authentic and genuine way.
In your opinion, what’s the difference between supporting Indigenous culture and appropriating Indigenous culture?
There is not one Indigenous culture, there are many diverse nations or tribes across North America and the world.
A good starting point for supporting Indigenous is getting to know whose traditional land you’re on and familiarizing yourself with a bit of their history and practices. Learning from Indigenous sources is key to understanding what is considered respectful behaviour and what holds sacred meaning to their community. Learning is the first step to supporting any group and approaching that learning with humility and respect is a must.
Appropriation happens when non-Indigenous folks take up Indigenous practices lightly, without education about the roots of what they’re participating in.
In Canada, it was illegal for Indigenous people to practice their culture for decades, with the last Residential school closing in 1996. These schools were part of a mass-imposed assimilation project by the government and caused harm in many forms to Indigenous people.
This is one of the reasons why Indigenous people are protective of their practices. It is an odd (and hurtful) feeling when it was illegal for your family to do something because it was part of their culture and only a few decades later the very same thing becomes a trend for the non-Indigenous population.
Do you think it’s okay for non-Indigenous people to wear Indigenous clothing? What are the dos and don’ts of buying?
There are so many amazing Indigenous designers. Non-Indigenous people can support Indigenous fashion by purchasing and wearing our designs. Buying Indigenous creations and fashion directly from the source is the best way to rock Indigenous fashion.
While some people worry about what is appropriate to purchase and wear when it comes to fashions from other cultures, usually if it is available for the public to purchase for example in an online shop, you’re okay. The designer or brand has put their clothing into the world with hopes of succeeding as a business and selling their items to whoever appreciates them.
Do: buy from the source, Don’t: try to negotiate the price down — Our creations are valuable, unique, and a reflection of how we as Indigenous people interact with and perceive the world around us.
Many people want to support Indigenous creators, but don’t know where to start. What advice do you have for finding great Indigenous artists in Montreal?
With the current situation of the world, essentially everything is happening online. While in the past I would have suggested going to a cultural event such as Montreal’s Annual Pow Wow where native vendors from all over set up shop for the weekend, right now I would encourage one to look on places like Etsy or Instagram.
With Etsy, you can search a hashtag such as #IndigenousBeadwork, narrow your search locally and find beautiful items from Montreal’s native creatives. Instagram can work similarly, although narrowing your search may be more challenging.
Some of my favourite Indigenous creatives in Montreal who are on Instagram include:
There is no shortage of Indigenous artists in Montreal, and with all of the time at home these days there is plenty of time to create. Indigenous creatives share their work publicly with the purpose of connecting with others, sharing their art form, and often selling their pieces.
Sale: Up to 70% off, plus an additional 30% off on select items
One of Montreal's greatest exports, Dynamite never fails to stay on trend and on budget. You can nab some adorable sets and pieces for whether you're sporting sweats or something a lil' more fancy for another day of WFH.
Named after one of Montreal's coolest neighbourhoods, Little Burgundy offers footwear and accessories that do the neighbourhood proud. Calling it the "sub-zero" sale, you can find some amazing deals for your next walk (before 8 p.m., of course).
There's a lot of pressure when it comes to planning your educational journey. Figuring out what you want to do for the rest of your life can feel pretty daunting. When you finally decide on a career path, learning options can sometimes seem limited, especially for the arts. Luckily, there are tools to help you pave your way and accomplish your goals.
If you're passionate about fashion and creative industries but can't find a program that meets your specific needs, you're not alone.
You can adapt your student journey and portfolio to your professional ambitions. Forget one-size-fits-all programs — this is the way of the future.
Students can now tailor the assignments and exercises in their program to what they'd like to do in life, depending on what they're genuinely passionate about.
For example, a fashion design student might want to specialize in creating eco-friendly clothing for pregnant women. So, why not? A Program in Your Own Colors lets students curate their portfolios according to interest and it allows teachers to provide coaching using approaches that suit students' unique needs.
Have you ever wanted to design shoes? You can take advantage of LaSalle College's partnership with ALDO and benefit from their expertise. If becoming an up-and-coming fashion blogger sounds more up your alley, you can adjust your History of Fashion knowledge to modern times.
Differing from traditional schooling systems that lack the potential to fit every student, A Program in Your Own Colors is super innovative — as modern education should be.
Education is supposed to be about opportunities — not limits — which is why LaSalle College is stepping outside the box with their three customizable programs.
To personalize your training, you'll be given access to teachers and professionals with the skills needed to teach subjects and techniques catered to your interests. You’ll even have the chance to tailor your internships and projects to help you develop the skill sets necessary to achieve your goals.
A Program in Your Own Colors allows you to steer your education in a way that will help you attain your ambitions, regardless of what they are.
If you're still unsure of which career path to pursue, there's a solution. You have the option to explore different avenues at LaSalle College. Just because your dreams are undecided, doesn't mean they can't be discovered.
Not to mention, these completely accredited, customizable programs are now also offered in a permanent remote-learning setting.
LaSalle College is hosting a Virtual Open House on November 3. Discover why, every year, thousands of students choose this institution to help achieve their dreams — and how you can too (from the comfort of your own home).