This Is Serious, Montrealer's React To The SAQ's Extremely Bold New Plans For 2015

You would have to see it to believe it.

Winter is at our doorstep.

Unlike summer, where we drink to forget, in winter we drink because we’re sad. Thank goodness for the SAQ! In addition to adding home delivery as a new service, our favourite government institution is unveiling a brand marketing campaign at curbing our province’s collective sadness.

You like riding goats? Me too! Hate taking care of your kids when you’re hung-over? I have no kids, but I bet I would if I did!

The SAQ was cool before, but now they’re even, uh… more cool (on tight deadline, no time to think of new adjective). For only like, the 7th time in my life, I finally feel like a big company really understands a simple guy like me.

This Is Serious.