Sign up for our newsletter and get a curated list of the top trending stories and exclusive rewards every day.

Trending Topics

Get the MTL Blog app

Download on the App StoreGet it on Google Play
Tim Hortons Is Testing New "Maple Leaf" Coffee Lids

We just love poking fun at Tim Hortons failed attempts to connect with the younger generation, it's one of our favorite past times.

READ ALSO: Dirty Dogs Montreal Just Created The Most Expensive Hot Dog In The World

I mean  - come on, it's like they are begging to be made fun of.  For example, they took Quebec's most iconic food - The poutine and turned it into an internet-wide mock fest.

They recently launched a digital-friendly and Instagram-based marketing campaign to promote their new all-day breakfast, and literally, nobody participated.  #embarassing.

I have to hand it to them though, they are fiercely trying to do the right thing, I see and acknowledge the effort. But ultimately, all these strategies and initiatives seem to entirely miss the mark and fly over the heads of millennial consumers.

@timhortonsembedded via

So - what's next? Thankfully no new food and experimental food items or "savvy" digital marketing contests.

Timmies is going back to the basics and has announced a pilot project in which they will be totally revamping their coffee lids.

I wasn't surprised to find out that the lids haven't been changed in over 20 years, everyone knows they are flimsy AF.  At this point, it's practically their trademark.

For years, frustrated customers were making complaints about the leakiness of the lids.  And instead of fixing what was noticeably broken, Tim Hortons thought it would be a smart business move to invest in developing and introducing new food items. *Scratches chin.*

On the bright side, Tim Hortons will be piloting new sturdier lids that can actually close! Hallelujah! They will also be eco-friendly and feature a maple leaf design. Cute, I guess?

The lids will be tested at six locations in Canada. Can't wait to see the results. More to come!

Source

More from MTL Blog

Comments 💬

Our comment section is a place to promote self-expression, freedom of speech and positivity. We encourage discussion and debate, but our pages must remain a safe space where everyone feels comfortable and the environment is respectful.

In order to make this possible, we monitor comments to keep spam, hate speech, violence, and vulgarity off our pages. Comments are moderated according to our Community Guidelines.

Please note that Narcity Media does not endorse the opinions expressed in the comment section of an article. Narcity Media has the right to remove comments, ban or suspend any user without notice, or close a story’s comment section at any time.

First and last names will appear with each comment and the use of pseudonyms is prohibited. By commenting, you acknowledge that Narcity Media has the right to use & distribute your content across our properties.

Loading...