Which is totally okay by me, TBH. If I've said it once, I've said it a thousand times: unicorn is bae. Unicorn is life.
And it was only a matter of time before the unicorn trend made it into the world of ~fashion~. Lately, people have been sporting unicorn jeans, AKA, normal denim jeans with some kind of ultra glittery, colourful, sparkly unicorn patched or painted on somewhere.
Much like the mythical unicorn itself, no one pair of unicorn jean seems to be alike. Some have sequins; some are painted; some are patched on... it's a unicorn smorgasbord out here.
Some of you may have noticed that the STM has stepped up its social media game as of late. So we wondered: what does it take to turn a city's public transit network into a viral social media sensation?
We reached out to the STM's social media team, Anne Campagna, Communications and Social Media Advisor and Fabrizio Barrios Bazo, Public Relations and Social Media Advisor, to get the inside scoop on their inspiration, favourite content, and what their future goals are.
Questions and responses have been edited for clarity.
While the team loves to have fun with memes and viral internet trends, the overall goal is to inform and educate Montrealers about what's happening at the STM.
"But, let’s not lie to ourselves here, we also love to take part in social media challenges or to take on some popular memes!" they said.
"We’ve had a lot of fun doing the #DollyPartonChallenge, the #2020challenge and the #faceappchallenge. Recently, we’ve also upgraded (or downgraded hehe) our Photoshop skills by adding face coverings on a bus and a train."
"We also enjoy taking more serious subjects and presenting them in a fun way like when we showed the tests on our new electric bus in a NatGeo documentary matter, making dry information more relatable and informative. Obviously, the bad ways to wear a facemask are also a part of this list."
What's in store for the future of the STM social media feeds?
Keeping in mind that they need to stay within the lines and maintain "safe-for-work" content, the STM's social media team is otherwise always on top of the latest social media trends.
"We’re not looking to be viral for the sake of being viral, there's always a good time and place to be funny and sometimes it’s better to wait… but there was also one time when we wanted to photoshop an AZUR train into a hot dog bun to celebrate the Saint-Jean Baptiste day, that one was considered a little too much!" they said.
"Social media is all about the next thing! The challenge is to stand out from the rest. Right now we are testing the reels functionality and we have a big Christmas surprise coming up! And who knows, you might even be able to see us on Tiktok in the future."
It's obvious that the world changed in a big way this year. How people do business, how people travel, and how people spend their time were all turned upside down and will likely never be the same. This was especially true in Montreal, according to new data from Google Maps.
From huge increases in local shopping to even bigger decreases in public transit, here's how Montrealers adapted their lives to the new reality between March and October.
Google's data presents four ways that Montrealers completely changed their habits this year in "transportation trends," "food trends," "activity trends," and "popular times." All datasets were compared to the same time last year.
In transportation, Google noted a 42% decrease in public transit use. Cycling spiked by 20% and inputs for walking directions decreased by 29%.
"During the pandemic, Montrealers were 200% more likely to order food online on Fridays, Saturdays, and Mondays," according to a statement.
Reservations to restaurants through Google declined by a staggering 78%.
Local shopping also saw huge increases, especially in the home and garden and outdoor activities sectors.
In May, searches for parks and hiking activities spiked by 84%, and similarly, searches related to home and garden stores spiked by 83%.
And the best time of the day to do things around town and not encounter too many people? The Google data suggests it's best to visit pharmacies and grocery stores at 9 a.m., cafés after 4 p.m., and parks any time before 9 a.m.
Thankfully, Montreal (and area!) has tons of salons that are reputable, use high-quality products, and are trained by the best people in the industry - meaning you'll be able to get gorgeous hair, always.
Story time: the very first time I ever coloured my hair, I went for a beautiful, bold Rihanna red... and I went to one of the only salons I knew I could 110% trust with such a bold decision: Oblic.
I don't even have to tell you guys how gorgeous it came out. In one shot, my hair went from my natural dark brown to this glorious, super rich red.
At the end of the day, I'm super glad I went with a salon like Oblic: not only was it affordable and gorgeous, but everything - from the highly trained colour technicians to the type of hair colour they used - came together to make sure I left super thrilled with my results. And the salon owners? They were the sweetest. Tommy and Chloe are the best and they've participated in lots of competitions including Contessa. Plus, all stylists in the industry can easily agree on one thing: Matrix reds are the best, so you know you can trust any Matrix salon with red especially.
If you're looking for a trendy and fun salon that'll pretty much guarantee you a beautiful head of hair, look no further than this Plateau coiffure.
Not only is it super affordable for a cut, color, and style, but this salon uses super high-quality products, trained colorists with over 30 years of experience with Matrix, and even Matrix Educators to make sure your hair is healthy and beautiful, no matter what transformation you're down for. (Yes, including unicorn hair. Do you, you beautiful majestic beast).
Situated in Les Promenades Fleury in Montreal's Ahuntsic (represent), Scrupule is known for being an elegant and straight-up beautiful salon.
Which makes total sense, because you'll leave this spot feeling elegant and straight-up beautiful, too. This salon is pretty much good at everything and anything to do with hair, including styling (looking at you, super complex updos), cutting and, of course, coloring.
Best part? A trip here won't even hurt your wallet. So go ahead. Transform into the trendy, gorgeous star you were always meant to be.
There is nothing on this earth better than a salon you can trust with your life (AKA, your hair). And this Sorel salon is one spot you can bank on delivering you fleek results 100% of the time.
Whatever you want them to do (galaxy hair? pixie cut? lob? color melt? fish tail braid?), they've got your back.
Their stylists and colorists are super skilled and educated; the products they use are super high-quality and more natural than others; and their prices are so, so fair. That's what I'd call a win on all counts, friends.
To top it off? Co-owner Alex Chabot is on the GLOBAL Matrix Education team teaching hairdressers around the world all the latest trends and techniques.
Literally, what is there to even say anymore about this dynamic and awesome stylist? At this stage in the hair game, you for sure know about Caroline Robitaille.
And if you don't, let me loop you in: Caroline is one of the best colorists in all of Canada. The quality of her work speaks for itself, but just in case you need something a little extra, she was even a Contessa Master Colorist finalist, which is a HUGE deal in the world of hairstyling!
Using Matrix's line of professional products, Caroline is pretty much an unstoppable force in the hair coloring industry, and definitely someone you can trust to color your hair. And, of course, a visit to her at the Institut Station Beaute Salon where she works won't even put you out tons of money!
In fact, every single salon here has one thing in common: they all use the Matrix line to color, color melt, ombre, balayage, and beautify your hair!
This line of hair dye is exclusive to professional stylists... and considering that the colorists and stylists at many Matrix salons are Matrix trained (which is the best in the industry, FYI), you know you'll be making the right decision to trust a Matrix salon with your hair.