“Social media is not real life” says the profile caption of a very popular Instagram personality @essenaoneil. This Australian teenager quits the beloved social media platform claiming that it serves no real purpose other than self-promotion. She describes it as “contrived perfection made to get attention”. Essena O’Neill is calling for others to quit this vicious circle of fake admirers and terrible promotion of an unrealistic lifestyle.
Essena O’Neill admits to making over $2,000 per sponsored post thanks to her ridiculous amount of followers that’s currently at 741K. Funny enough, ever since the teenager announced her departure from Instagram, her number of followers didn’t stop growing.
On October 27, Essena deleted over 2,000 photos that she judged useless and narcissistic. She has also dramatically edited the captions of the remaining 96 posts in order to show the real side of Instagram fame.
Essena admits that her addiction to social media likes left her feeling empty. That’s why she decided to start a website to fight against “the cult of social media”. "I don't want to support social sharing sites that make billions off advertisements I don't agree with," Essena said. "I've also spent hours watching perfect girls online, wishing I was them. When I became 'one of them', I still wasn't happy, content or at peace with myself."
Australian teenager is now focusing on her website www.letsbegamechangers.com, where she exposes her real and more responsible lifestyle, veganism and inspirational videos. She wants to share things she really cares about and truth that actually matters without having to worry about how many likes each post gets.
In what could only be described as a fated win — with the game happening on home ice on Saint-Jean-Baptiste Day, during 2021's last strawberry moon — thousands of Montrealers who crowded L'Avenue des Canadiens-de-Montréal in the celebration were scattered by Montreal police.
Baranec said he's inspired by daily dog walks along graffiti-littered streets, seeing businesses shutter during the lockdown, the long-term projection of a "terminally capitalistic society," and bad sci-fi movies, along with "a whole mess" of other things.
"The reactions I've gotten so far have been very positive, from graffiti artists thanking me for featuring their work to fans of the places I destroy. [...] it feels good to know that my work can get people to see the city the way I do," he said.