viral

The owners of a Rosemont–La Petite-Patrie barbershop are looking for the kissing couple that shattered their shop's window while making out — but not to get them in trouble.

The barbershop posted on Instagram that they want to identify the couple, the stars of a viral video, to help "end their love story [properly]" by gifting them a one-night hotel stay. But co-owner Mikey Rose told MTL Blog no one has come forward yet.

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Some of you may have noticed that the STM has stepped up its social media game as of late. So we wondered: what does it take to turn a city's public transit network into a viral social media sensation? 

We reached out to the STM's social media team, Anne Campagna, Communications and Social Media Advisor and Fabrizio Barrios Bazo, Public Relations and Social Media Advisor, to get the inside scoop on their inspiration, favourite content, and what their future goals are. 

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