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ad

If you're between the ages of 17 and 24 and experiencing pandemic blues, the government of Quebec has a new ad targetting you. The ad "aims to raise awareness [...] about the risks of mixing the emotions felt in the context of the pandemic with alcohol consumption."

Launched on November 30, the brief clip shows a young man being thrown around a nightmarish, large metallic structure.

He is thrust back into his living room at the end of the video, revealing that the canister was the drink mixer on his coffee table.

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Most Montrealers who are into shopping remember the early days of online marketplaces like eBay and Alibaba, where items sold by independent sellers were scarce or highly expensive. As the e-commerce phenomenon grew in the early 2000s, Kijiji established itself as "Canada's largest classifieds site," with over 16 million monthly users.

An easy place to buy, sell or swap used items, it's also a sustainable and environmentally-friendly way of shopping in Quebec.

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