You may have noticed that Montreal women have been posting Mean Girls inspired photos all over Instagram right now.

No, it's not because we all love this iconic film, but because they're doing so as a means of raising funds for low-income Canadian women undergoing breast cancer treatment.

Every year, the foundation throws a big Halloween party and sadly, this year they were unable to do that. So instead, they took to social media to raise money.

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Many well-known local influencers have already jumped on the wagon, including Melissa Soldera and Katherine Garbarino.

The CURE Foundation was founded in 1996 by Diane Proulx Guerrera, "breast cancer caught Diane Proulx Guerrera completely by surprise. There was no pain, no symptoms and no illness. Following a biopsy, lumpectomy, chemotherapy and radiation, Diane was declared cancer-free."

Since its inception, CURE has helped raise over 29 million dollars for breast cancer research, education and equipment.

Breast cancer affects 1 in 8 Canadian women.

This is just one of the many ways that the people behind CURE have used their passion and creativity to make a difference in the world.

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