This AIR MILES pop-up is helping Montrealers create more meaningful experiences
Collectors can create memorable moments that matter to them with The Moment Shop.

An AIR MILES collector browses the "moments" at The Moment Shop.
Summer is flying by, and if you haven’t made the most of it yet, now’s your chance to do so! AIR MILES is bringing a whole shop of "moments" to Montreal so you can start making new memories to treasure this season.
On Friday, August 2, and Saturday, August 3, AIR MILES will welcome collectors to The Moment Shop — their interactive mobile pop-up space on Jacques-Cartier Pier — to help you create memorable summer moments with your favourite people.
While past summer memories may have required you to fork out cash for tickets, restaurant bills or entry fees, your AIR MILES collector card is all you need to experience this limited-time-only event where you can get one step closer to your next moment.
Collectors celebrate at The Moment Shop by AIR MILES. Courtesy of Kennedy Pollard on behalf of Ryan Emberley
The Moment Shop is a bright-blue shopper's paradise with aisles full of "moment boxes" representing the ideal summer memories, from an adorable Doggy Birthday Party to a relaxing Sunday Spa Day.
Once you find a "moment" that resonates with you, you grab it, scan it and walk away with a special prize that relates to your chosen moment.
If you're spending your summer out of the city and can’t make it to the pop-up, you can enter the AIR MILES Epic Moments Giveaway online for a chance to win one of four grand prizes. It could be you who wins a trip to Japan for the ultimate karaoke party or a glamping getaway!
Collect more moments
In the hustle and bustle of modern life, it's easy to let days go by without taking the time to prioritize the important things, like spending quality time and creating new memories with family, friends and loved ones.
A survey conducted by AIR MILES found that 67% of Canadians crave more moments with their loved ones, and 88% of Quebecers say they seek joy in the little, everyday moments of life. AIR MILES recognizes what Canadians are craving and is elevating their program to help collectors experience more moments more often.
A collector browses the AIR MILES app. Courtesy of AIR MILES
If you aren’t yet a collector, head to airmiles.ca and hit 'Join Now' to get a physical card sent right to your door. While you wait, you can add a digital card to your wallet to never miss an AIR MILES moment.
The Moment Shop by AIR MILES
Price: Free for AIR MILES collectors
When:
- Friday, August 2: 12 p.m. until prizing runs out.
- Saturday, August 3: 11 a.m. until prizing runs out.
Address: Jacques-Cartier Pier - rue de la Commune E., Montreal, QC
Details: Visit the AIR MILES pop-up shop this summer to peruse beautiful aisles of your favourite summer "moments" and walk out with a prize that inspires you to create your chosen moment with the help of AIR MILES.
To learn more about AIR MILES and sign up as a collector, visit their website or follow them on Instagram and Facebook.