"You will, of course, be able to enjoy what downtown businesses have to offer you : an umissable shopping experience! But you will also be amazed by several surprises that we have in store for you and something new for this edition!" reads Montréal centre-ville's announcement.
Past events have featured hundreds of boutiques and restaurants, musicians, DJs, graffiti artists, acrobats and exclusive deals as Sainte-Catherine shopfronts move forward onto the pedestrian-only street.
According to Montréal centre-ville, more information about programming will be released soon via its Facebook and Instagram pages. Stay tuned for details!
La Sainte-Catherine Célèbre
Price: Free entry
When: September 10 to 12, 2021
Address: Rue Sainte-Catherine (pedestrianized between Rue de Bleury and Rue Chomedey)
Why You Need To Go: Make the most of September by getting outside for a well-loved activity: shopping! Sainte-Catherine shopfronts move onto the street to become what's billed as Canada's largest sidewalk sale.
"I had such a visceral reaction to the ducks," she told MTL Blog.
"I immediately fell in love with them. It was a rainy afternoon when I stumbled upon the store and that discovery just made my day. I ended up buying a bunch of ducks for friends and family and I thought to myself, I’m going to open a duckie store in Montreal."
After opening in late spring 2020, Petropoulos thought her shop would be mostly popular with tourists, but with limited visitors to the city thanks to the pandemic, local Montrealers have become her best customers.
"I have been delighted and overwhelmed with the local support and enthusiasm for the shop and am very appreciative of how Montrealers have come, shopped local, and supported a small business like mine."
Most apartments in Montreal have a certain reputation. Charming spiral staircases in spring become ice-covered treks by winter. Once-amusing wonky floors make you feel seasick, and your landlord still hasn't replied about the hot water problem.
If you're a longtime Montrealer or someone who is calling the city home for the first time, consider this an intervention. It doesn't have to be this way!
Conveniently located in downtown Montreal is an apartment building that's super well thought out and loaded with amenities. It's a place where they do something when your dishwasher breaks.
Called LaCité, this residence has everything you could need (and maybe a few things you didn't know you needed) all in one place. Essentials like 24-hour security, on-site laundry and storage lockers are part of the community here, of course, but what makes this building that much more impressive are the added bonuses.
LaCité is pretty much a city unto itself, and one of the few places in Montreal that takes all-in living to the next level. We're talking access to a full-service health and wellness facility complete with a fitted-out gym, tennis court and even a heated outdoor pool with a swim-up bar for relaxing all summer long.
LaCité also connects directly to underground shopping at Les Galeries Du Parc. That's a plus in any season, but especially during winter when other folks have to battle the snow to access the shops from outside.
You can literally take the elevator, do your grocery shopping at Metro, grab your toiletries from Uniprix, stop at the SAQ for a bottle of vino and be back in your apartment, all without even having to put on a coat.
You're also just a few steps away from Marché Eden's organic grocery store, Cinéma du Parc and a whole bunch of delicious restaurants like Le Restaurant Dumpling Shop, Farrouj and Tipsy Cow for classic bar food.
Each unit includes plenty of windows for natural light and air conditioning. Heating, hydro and hot water are also included in the rent, as are your appliances. Tenants cover their internet and furniture - that's it.
And now that Rover has a lovely place to call home, there are some of the city's more iconic areas to explore all within walking distance, like Parc Jeanne Mance, the Plateau, Quartier des Spectacles and Montreal's downtown.
If you're a student, living at LaCité could probably add a lot of convenience to your busy schedule, especially since it’s just a five-minute walk from McGill. With all the amenities included, knowing it's all taken care of back home can help you focus on other things and enjoy your free time.
Just think of shopping on Ste-Catherine, strolling through Place des Arts or taking time to spot street art on St-Laurent. Add to that an outdoor picnic at the foot of Mont-Royal and this, friends, is what it means to be living life to the fullest.
Units range from neat studio apartments to four-bedroom suites perfect for sharing with three of your closest friends (and your two cats). And if you have family visiting (when we're all allowed to see each other again), LaCité offers fully-furnished, short-term stays available for a minimum of one month.
Plus, whenever you might need help with something, LaCité has a 24-hour customer-care system that can be accessed by phone or the web. Just call up the 100% bilingual team to have your problem fixed within 24 hours.
If how you live is just as important to you as where you live, there are a few reasons you may want to look to LaCité for your next Montreal apartment.
Montreal is such a creative hub. When it comes to fashion and design, I think that there's a lot of talent here. But it's not always easy for designers here in Montreal to broadcast their message where it needs to go.
There's a sensitivity to local production, which is something that we're really putting forward — local talent, local expertise, celebrating that through the production of all of our garments.
I think a lot of people are striving to revive the industry. With the new generation coming in, there's going to be also a new way of consuming local products and local production... it's nice to have a strong local economy and I think people are more and more sensitive to that for sure.
Can you give us a preview of what you'll be pitching to the Dragons?
Dragon's Den was excited to hear what we had to say and allow us to pitch the product and the brand to the Dragons. We're still waiting for the exact pitch date, but we're so excited to be able to show our project in our movement to the Dragons.
What we're looking for is obviously a key investor to help us take this worldwide. The goal is to be able to dress every wide man with quality products that are made in Canada, that are designed here in Montreal and bring this vision to the world through the magic of the internet age.
Our Kickstarter launched only weeks ago and we're already over our target. The demand is there and I think [the Dragons] were just also impressed with the branding, the story. What we really want is to offer to the wide men of the world something that they can be proud of for once.
Why do you think Wide The Brand important to you and the fashion industry as a whole?
The notion of sensuality and masculine fashion is all about chiselled bodies and there's this notion [that] wide bodies are not viewed as being attractive.
I also think that there is this misconception that plus-size men don't care about the way they look. And I think that for us, that's the root cause of everything.
It's not that we don't care about how we look. It's that we have no options to change the way we look. So if we have no options and no possibilities, how can we change our reality?
And that's what Wide The Brand is about. To give these men options, giving them the possibility to build their own persona show to the world instead of having to deal with the one that's offered to them because no one has ever shown them. There is no reason why plus-size fashions should not be as stylish comfortable.