Sex sells, they say, and Amir, a well-known Montreal Lebanese restaurant chain, has apparently taken that old axiom to heart with a new advertisement that some have described as vulvic.\n\n\nThis article contains graphic content that might not be suitable for some readers. \n\n\n“Pita appreciation post. Celebrating our love for pitas,” reads a statement from the company along with an ad showing a stack of suggestively folded pitas.\nEditor's Choice: Doug Ford Asked Legault To Bet On The Habs/Leafs Series & He Refused... At First\n\n\nPita appreciation post ❤️\n\n/\n\nCélébration de notre amour pour les pitas ❤️Posted by Restaurant Amir on Thursday, May 20, 2021\nAmir is known for its marketing campaigns — one featured a garlic-scented candle as an April Fool's Day joke — but this one provoked a strong online response and almost 3,000 comments.\nWhile there are many jokes, not all responses were positive: “Again, the objectification of the female body,” stated one top commenter. “Restaurant Amir, this ad is a disgrace and lacks a lot of intelligence.”\nMTL Blog has reached out to Restaurant Amir for a comment on this story. This article will be updated when we receive a response.