Restaurant Amir Posted A Really Suggestive Photo Of Pita & The Comments Are Going Off

The photo has stirred controversy.
Montreal's Restaurant Amir Posted A Really Suggestive Photo Of Pita
Google Maps
Contributing Writer

Sex sells, they say, and Amir, a well-known Montreal Lebanese restaurant chain, has apparently taken that old axiom to heart with a new advertisement that some have described as vulvic.

This article contains graphic content that might not be suitable for some readers.

“Pita appreciation post. Celebrating our love for pitas,” reads a statement from the company along with an ad showing a stack of suggestively folded pitas.

Editor's Choice: Doug Ford Asked Legault To Bet On The Habs/Leafs Series & He Refused... At First

Amir is known for its marketing campaigns — one featured a garlic-scented candle as an April Fool's Day joke — but this one provoked a strong online response and almost 3,000 comments.

While there are many jokes, not all responses were positive: “Again, the objectification of the female body,” stated one top commenter. “Restaurant Amir, this ad is a disgrace and lacks a lot of intelligence.”

MTL Blog has reached out to Restaurant Amir for a comment on this story. This article will be updated when we receive a response.

restaurant
MontrealNewsNews
  • Ezra Black
  • Ezra Black

    Contributing Writer

    Ezra Black is a contributing writer for MTL Blog. He was born and raised in Montreal and loves the city and its amazing people. Feel free to reach out: ezrablack@mtlblog.com

Canadians are getting this grocery payment in October instead of the usual GST/HST credit

Luckily, it pays even more.

How much cheaper is it to live in Montreal vs Calgary? We did the math

From rent to grocery bills, here's how the two cities stack up.

Diver hospitalized after apparent white shark encounter in Quebec

Diver hospitalized after shark encounter off Percé

A raspberry recall was just issued in Quebec and eating them could make you seriously ill

The products made their way to store shelves across Quebec.

Winter 2026-2027 in Quebec: Here's when the cold and snow will hit hardest

It's coming... 🥶

Canadians might be able to live and work in Europe without a visa — Here's why

"It's the start of a process."

Bought plant-based milk in Quebec? You could get thousands of dollars from this class action

You have one month left to make a claim.

The EU wants Canada to be its first 'associate member' and gave Carney a red carpet welcome

Carney said Canada is not looking to become a full member of the European Union.

Montrealers can now tap their phones to pay STM fares — but there's still one catch

It depends which type of phone you have.