Montreal's Ritz-Carlton is collaborating with the Vo-Dignard Provost Group and Décarie Motors to donate toys to kids who will be spending their holidays alone in the CHU Sainte-Justine.


UPDATE December 11, 2020: The Ritz-Carlton has edited its post to take down the campaign. It is no longer active.


EARLIER: These toys are set to be delivered on December 20.

And before that date arrives, the Ritz-Carlton is asking for your help.

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All you have to do is share the video above on your Instagram story and a child will be given a gift in return.

The hotel's Instagram post reads, "All we ask is a simple favor. Please share this post. We will donate 1 toy for every share of this post courtesy of JRC Toys."

It goes on to remind us that "There has never been a more significant time to come together as a community."

All it takes is five seconds to provide a child who's "away from their family & home" during the holiday season with a new toy that they can cherish forever.

The video had over 150,000 views after only nine hours of being posted. Assuming most of these viewers shared the post, you can imagine just how many children will be receiving a gift on December 20.

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