There's Now A Pink Kraft Dinner & It's An Unholy Combo Of Cheese And Candy
As if the year couldn't get more dystopian, there's now a "pink candy" Kraft Dinner and you can win some in Quebec.
Valentine's Day might be the cheesiest day of the year and as Canada's favorite cheesy dish, we wanted to join in the fun.
Brian Neumann, Senior Brand Manager, Kraft Heinz
Canadians will have a chance to win a box through a contest between January 27 and 31.
Complete contest rules are available online.
Contest winners "will receive a kit in a candy-styled box in the shape of a giant Conversation Heart" with everything they need to make the unholy Valentine's Day meal.
Kraft Heinz is also teasing "wider releases" through the site CandyKD.ca from February 1 to 14 with a possible extension of the limited-edition flavour if customers show it "enough love."