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Summary

There's Now A Pink Kraft Dinner & It's An Unholy Combo Of Cheese And Candy

Here's how to win a box in Quebec.
There's Now A Pink Candy Kraft Dinner In Canada & It's An Unholy Combo Of Cheese And Sweet
CNW Group/Kraft Heinz Canada
Staff Writer

As if the year couldn't get more dystopian, there's now a "pink candy" Kraft Dinner and you can win some in Quebec.

According to a statement from Kraft Heinz, the new, limited-edition meal is "made with the iconic cheesy taste Canadians know and love" along with "hints of sweet, sweet candy."

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“

Valentine's Day might be the cheesiest day of the year and as Canada's favorite cheesy dish, we wanted to join in the fun.

Brian Neumann, Senior Brand Manager, Kraft Heinz

Canadians will have a chance to win a box through a contest between January 27 and 31.

To enter, contestants will have to follow kraftdinnerca on Instagram and "sweet talk" the company "by sharing a Valentine’s Day poem or note" in the comments under the contest post.

Complete contest rules are available online.

Contest winners "will receive a kit in a candy-styled box in the shape of a giant Conversation Heart" with everything they need to make the unholy Valentine's Day meal.

Kraft Heinz is also teasing "wider releases" through the site CandyKD.ca from February 1 to 14 with a possible extension of the limited-edition flavour if customers show it "enough love."

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    • Teddy Elliot
      Teddy Elliot was a Staff Writer for MTL Blog. He was born and raised in Montreal, Quebec and has a B.A. in Literature. Teddy has been a journalist for three years and was once an English teacher. His creative work has appeared in The Blasted Tree and Parenthetical Magazine. When he's not chasing scoops, Teddy can be found cheering on Aston Villa and listening to 80s power ballads. He was shortlisted for a Digital Publishing Award in 2021.

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