Corey Shapiro is a local icon with an ever-growing global presence. The founder and CEO of Vintage Frames is constantly looking for ways to outdo himself and his new store is just another ode to his creativity and ambition. Tucked away at 4873 rue Notre-Dame Ouest is one of the most extravagant shops in the city. It will officially open its doors to the public on July 2, 2020, but I was lucky enough to get a sneak peek at the new flagship.\nAs a sunglass fanatic, I have been following Corey Shapiro's career for years and I am constantly impressed by his talent and captivating charisma.\nFrom his array of celebrity clients to his larger than life personality and sunglass selection, Shapiro is the eyewear king.\nUpon entering the store, you will feel like you've died and entered the pearly gates of sunglass heaven. The crisp white floors, clean design, and classic Shapiro touches make this store a must-see for locals and tourists, alike — there is truly nothing like it in Montreal.\nShapiro told MTL Blog that his intention for the new store was to "create an environment and experience fit for Sir Elton John" — the CEO's style icon and one of the reasons why he fell in love with the eyewear industry.\nElton's "eccentric style reinvigorated the optical industry and made eyewear fun again," Shapiro said.\nElton John's residency in Vegas was the inspiration for this St-Henri store, "mixing Greek and Roman design cues such as columns and marble with modern touchpoints of LED lighting and AR visuals to create more than just a trip to an optical store, but an experience."\nThe store even boasts a sleek white grand piano in the middle of the floor.\nShapiro hopes to see the glam rockstar "blessing the keys one day in the heart of St-Henri."\nVintage Frames | Emile Seguin\nIt took many collaborators to bring Shapiro's unique vision to life.\n"We worked in conjunction with Italo, from Anonymous Design, to create some of the most spectacular design raisings I have ever seen."\nUnder the guidance of Michael Nehemiah, of N Form construction, he also collaborated with Kasselwood Fabricators and Something Neon.\nIt took a village for this masterpiece to come to fruition, and the results are worth all the hard work.\nYou are almost guaranteed to fall in love with a pair of shades when entering this sunglass Mecca.\nThis procured collection is stocked with more than one million unique glasses, all of which are available for purchase in the store.\nVintage Frames | Emile Seguin\nVintage Frames eyewear is both designed and finished here in Montreal.\nIt claims to have the largest archive of vintage eyewear in the entire world, making the flagship store, L’Archive, a one-of-a-kind experience.\nVintage Frames | Emile Seguin\nWhen asked what inspired him to create this store, Shapiro told us that as he travelled around the world purveying vintage eyewear and producing his namesake frames, VF by Vintage Frames, he was "blessed to see some of the greatest stores and experiences across the globe."\nHe wanted to bring that kind of spectacle to Quebec.\n"Due to the volatile business market in Montreal" he feels that the city "misses out on destination experiences because businesses are deterred from investing in their storefronts."\nView this post on Instagram Always something up our sleeves... J U L Y 1 S T 2 0 2 0 A post shared by Corey Shapiro (@vintageframes) on Jun 30, 2020 at 10:32am PDT\n"Although I could have invested in my store in any of our main markets across North America, Montreal is my home."\n"The older I get, the more pride I have for being able to represent Montreal on a global scale."