Shina Nova and Ky Flaherty are spreading awareness about food poverty in Canada.
When shopping for groceries, it doesn't always cross our mind just how expensive the same products can be in different parts of our country — but Inuuk TikTokers, @shinanova and @arcticmakeup, are using their platforms to shine a light on the stark food prices differences in Canada in places like Montreal and Ottawa versus places like Nunavut.
In a viral TikTok, Shina Nova shared photos of food prices in Indigenous communities in the country. We see things like a pack of grapes being sold for $28.19 and ketchup costing $16.79.
In the most recent Statistics Canada food price survey for Nunavut, from 2018, we can see the price difference between food products in Nunavut vs. Ottawa.
A 0-2 kilogram pack of grapes like the one we see in Shina Nova's video cost $6.59 in Ottawa but $14.21 in Nunavut.
Some other stark points of contrast in the 2018 survey were cheddar cheese ($18.30 in Ottawa, $28.67 in Nunavut), soda crackers ($8.87 in Ottawa, $17.69 in Nunavut), and 50-54 grams of chocolate bars ($27.09 in Ottawa, $53.06 in Nunavut).
Videos by Ky Flaherty (@arcticmakeup) on TikTok go even further to show that it's not just food prices that are noticeably higher in Nunavut, but household products too.
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Flaherty shows a photo of Kirkland diapers costing $53.79 in Iqaluit and $37.99 on Costco's website.
In an interview with MacLean's, Flaherty explained that she creates these TikTok videos to bring to light the need for affordable food in Canada's North, which she referred to as "suicide prevention."
"There's no possible way for anyone to thrive in life when they can't even get their next meal. Food is a basic necessity and if you can't get that, there's no way for you to truly be okay," Flaherty said.
Both Shina Nova and Ky Flaherty have been able to spread awareness of the food disparities that exist in Canada by reaching millions on TikTok.