Sign up for our newsletter and get a curated list of the top trending stories and exclusive rewards every day.

Trending Topics

Get the MTL Blog app

Download on the App StoreGet it on Google Play

Activists Took Over A Montreal Billboard To Warn That ça va pas bien aller

Extinction Rebellion Quebec is calling for urgent action to address climate change.
Contributing Writer
Extinction Rebellion Quebec Took Over A Montreal Billboard To Warn About Climate Change

Activists with the climate action group Extinction Rebellion Quebec (XR) took over a billboard in the Mile End as they seek to ramp up the pressure for more ambitious climate policies. The activists climbed the billboard last night and pasted over what appears to be a Telus advertisement with a poster that reads "ça va bien bruler" ("it's going to burn well"), to draw attention to the historically destructive wildfire season.

"It was done through careful action planning and banner painting. Infiltration, deployment, getting out — all in the night of the 20th. It seems hard, but when you practice it isn't."   

Editor's Choice: Quebec Has New Plans To Better Protect & Promote French

The phrase is a play on "ça va bien aller" (it's going to be okay), which emerged as an expression of solidarity among citizens at the first peak of the COVID-19 pandemic.  

"The time to act is now, and we wanted to make it known," stated XR spokesperson Bianca De Ponte Gallant.

"We have a choice as a society, one between leaving the pandemic worse off than we were or seizing the moment to deal with our layered inequality and ecological crises. We wanted to ask, which will it be?"  

[rebelmouse-image 26883165 photo_credit="Extinction Rebellion Quebec" expand=1 original_size="1361x1122"] Extinction Rebellion Quebec

When asked about their goals, another spokesperson Alix Ruhlmann stated, "we practice momentum-driven organizing. We want to build interest and energy to foster non-cooperation with the government."

"This will create pressure to counter the corrupt influence of corporate and oil power in Canada and make way for a societal project."  

XR is urging residents to demand action to tackle the climate crisis. It is asking people to attend a demonstration in Place du Canada on September 26, which will be a day of global climate protests.  

Last year's protest drew hundreds of thousands of demonstrators, including students from all over the city, to the streets of Montreal.  

"The climate crisis is happening because those in power profit from it," stated another XR spokesperson Louis Ramirez.

"Only power building, organizing, and opposition can change this, not technology or luck. This requires all of us. Let's go."

More from MTL Blog

Comments 💬

Our comment section is a place to promote self-expression, freedom of speech and positivity. We encourage discussion and debate, but our pages must remain a safe space where everyone feels comfortable and the environment is respectful.

In order to make this possible, we monitor comments to keep spam, hate speech, violence, and vulgarity off our pages. Comments are moderated according to our Community Guidelines.

Please note that Narcity Media does not endorse the opinions expressed in the comment section of an article. Narcity Media has the right to remove comments, ban or suspend any user without notice, or close a story’s comment section at any time.

First and last names will appear with each comment and the use of pseudonyms is prohibited. By commenting, you acknowledge that Narcity Media has the right to use & distribute your content across our properties.

Loading...