The famed Montreal bagel shop will feature one person's winning Instagram photo each month on its main page with 27,000 followers.
The requirements for entering the contest are social media actions that Montrealers do on the regular.
Simply post an appealing photo of St-Viateur's bagels as an Instagram post or story, and tag @stviateurbagel with the hashtag #stviateurbagel.
The photos that St-Viateur followers create could also end up on a monthly photo collage at their store locations.
The bagel shop will contact the post winners every month, so get to posting!