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Dessert chain Mr. Puffs teases Montrealers with 'new direction' following CEO appointment

Tom Bountis has a history of elevating favourite Montreal spots.

Close-up of a box of golden Mr. Puffs topped with creamy drizzle and a Mr. Puffs drink. Right: Tom Bountis, the new president and CEO of Mr. Puffs, smiling behind the counter holding a branded drink

Warm, gooey Mr. Puffs. Right: Mr. Puffs’ new CEO in store.

Editor, Studio

Are you even a Montrealer if you haven't tried Mr. Puffs? Founded in Montreal in 2004, this creative dessert chain quickly became a family favourite across the city and, eventually, in Quebec, Ontario and even Calgary, Alberta.

Serving hot and fresh loukoumades, Mr. Puffs gives these "Greek donuts" a modern spin with fun toppings, from the low-key sugar cinnamon to the extravagant salted caramel cheesecake and more. These days, their puffs are just the beginning of the expansive menu.

Equally important, Mr. Puffs ensures that every item is prepared with the same attention to freshness, presentation, and perfection that made them a local favorite from day one.

This year, keep an eye out for exciting changes at Mr. Puffs following Tom Bountis' recent appointment as president and CEO. Bountis has been working with Mr. Puffs since 2016, helping take the strong family-like team to new heights.

A Laval native, Bountis has an impressive track record in the restaurant space — as the creator of Allô! Mon Coco and a partner at Shawarmaz Inc. as well as a Billy K’s partner, he's no stranger to building successful food brands.

Group photo of the Mr. Puffs leadership team, including President and CEO Tom, seated together with branded drinks and product displays on white tables.The Mr. Puffs corporate team from left to right: George Zouboulakis, Tom Bountis, Dimitrios (Jimmy) Nikolidakis, James Patsilivas and Christine Taouk.Courtesy of Mr. Puffs

In a press release, Bountis spoke enthusiastically about Mr. Puffs' direction, saying:

"As we journey into the future, our goal is to rekindle the essence of family, fun, and freshness that originally propelled Mr Puffs to become Canada’s #1 brand."

"Our commitment is to uphold our core values while working hand-in-hand with our franchisees to ensure that 2025 marks yet another milestone in our success story. We are enthusiastic about embracing new challenges and opportunities with optimism and passion."

With a strong network of dedicated franchisees, Mr. Puffs ensures that the same care, quality, and attention to detail is upheld in every location.

For over two decades, Mr. Puffs has struck the perfect balance between serving up beloved, hot-and-fresh classics and exploring fun new treats — from ice cream and milkshakes to coffees and their signature Puffreshers. It’s a sweet adventure that keeps fans coming back, while also introducing delicious surprises many may not know are on the menu.

At Mr. Puffs, every treat is more than just dessert — it’s a promise of consistency, care, and the highest product standards across Canada.

While the details of this new direction have yet to be revealed, they'll no doubt continue Mr. Puff's legacy of sharing fresh, fun treats — from their family to yours.

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