Sign up for our newsletter and get a curated list of the top trending stories and exclusive rewards every day.

Trending Topics

Get the MTL Blog app

Download on the App StoreGet it on Google Play

A New Quebec Anti-Racism Ad Was Called Out For Not Calling Anglophones Quebecers

The government admitted it made a mistake.

Staff Writer
A New Quebec Anti-Racism Ad Was Called Out For Not Calling Anglophones Quebecers

On Monday, Quebec unveiled its new anti-racism ads, intended to be positive messages against prejudice, to the public. But the new campaign entered the language debate after some took issue with the wording in one ad.

The ad, which is running in both English and French, has been criticized for how it describes a group of individuals sitting in a park.

In the now-removed English video, the ad narrator says "a group of young Black people in a park at night are called: friends."

Lutte contre le racisme -

The French ad narrator, reading the exact same line, ends it with the statement "des amis québécois" (québécois friends).

Spot the difference?

Liberal MNA Jennifer Maccarone interpreted the discrepancy as an indication that the government excluded anglophones from the québécois identity.

Maccarone took to Twitter to question what she called a "lack of tact" by the government.

"Sorry that being a Quebecer cannot be translated into another language," she wrote. "Are not English speakers fully-fledged québé Isn't the primary goal to bring everyone together?!"

In his own tweet Monday night, Benoit Charette, Quebec's minister for the fight against racism, explained that "following discussions with our language advisors, we had not included the term 'Quebecers' as it seemed less inclusive."

"Today's reactions show us that this was not the best solution," he admitted.

"After discussions with our person in charge of relations with the English-speaking communities [MNA Christopher Skeete], we asked that we modify the advertisement in English. All citizens of Quebec are Quebecers, regardless of their language."

Quebec's four new anti-racism ads are airing online and on television as of November 22.

More from MTL Blog

Comments 💬

Our comment section is a place to promote self-expression, freedom of speech and positivity. We encourage discussion and debate, but our pages must remain a safe space where everyone feels comfortable and the environment is respectful.

In order to make this possible, we monitor comments to keep spam, hate speech, violence, and vulgarity off our pages. Comments are moderated according to our Community Guidelines.

Please note that Narcity Media does not endorse the opinions expressed in the comment section of an article. Narcity Media has the right to remove comments, ban or suspend any user without notice, or close a story’s comment section at any time.

First and last names will appear with each comment and the use of pseudonyms is prohibited. By commenting, you acknowledge that Narcity Media has the right to use & distribute your content across our properties.