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Summary

Frank & Oak Apologized For Using A Pic Of Montreal's Dragon Flowers After Huge Backlash

The retailer used the photo on a t-shirt without approval from the shop owner.
Frank & Oak Apologized For Using A Pic Of Montreal's Dragon Flowers
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Staff Writer

Montreal-based retailer Frank & Oak has apologized to the Montreal community and to Dragon Flowers shop owner Tamey after intense backlash over a t-shirt design depicting the iconic Mile End storefront. 

In a widely-shared Instagram post, Tamey condemned the retailer's decision to print the t-shirts without express permission to use the store's image. 

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In an Instagram post Monday evening, Frank & Oak said the use of the image on the t-shirt without Tamey's approval "was a result of a miscommunication."

The retailer said it wanted to "extend [its] sincerest apologies" to the flower shop owner. 

"The community spoke up for you and we will make this right."

According to the letter, Frank & Oak has pulled the t-shirts from its website and stores. 

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    • Teddy Elliot
      Teddy Elliot was a Staff Writer for MTL Blog. He was born and raised in Montreal, Quebec and has a B.A. in Literature. Teddy has been a journalist for three years and was once an English teacher. His creative work has appeared in The Blasted Tree and Parenthetical Magazine. When he's not chasing scoops, Teddy can be found cheering on Aston Villa and listening to 80s power ballads. He was shortlisted for a Digital Publishing Award in 2021.

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