Melanie Ann Layer is a 33-year-old entrepreneur, founder and head of Alpha Femme, a luxury boutique coaching firm. Narcity Québec reports that in August, she made history in the Lower Laurentides with the purchase of a nearly $5 million mansion — a record sale for the Quebec subregion.
Layer spoke to Narcity Québec about her career journey, including a low point in which she had to sleep in her car.
How did Melanie Ann Layer start her career as a coach?
Layer described how, at age 25, she found herself without a job after breaking up with a boyfriend who had been a manager at the company she had been working for, Narcity writes. She relocated to Sherbrooke but initially failed to find success despite an aptitude for sales.
"I couldn't sell anymore. Everything I had always been able to do effortlessly, all of a sudden, there was nothing that worked at all," she said.
"I went from being the best salesperson in the whole company to not being able to sell a thing. Then my money started to [plummet]. I remember it was at a time with my family that it was really not going well. I was mad at everyone, I felt like everyone had contributed to the fact that it wasn't working out so well in my life."
She said she went broke as a result, eventually becoming unable to afford her accommodation.
"I'll never forget the first night I couldn't pay for my room in the motel I was staying at, and I had to sleep in my Civic," she told Narcity. "It was like the culmination of the worst time of my life."
How did Alpha Femme start?
Then a conversation with a friend put Layer on the coaching track.
"I have a friend who randomly called me to talk to me. She was struggling and what I had started to do for myself, I kind of introduced her to that." Others soon reached out for advice as well, Narcity writes.
Layer went on to start a scrappy coaching firm, charging $100 an hour. "I started my business and my name was 'the invisible coach.' It was really just word of mouth, that was the only way to find me."
In 2017, she took her business to social media. It exploded.
"I started a Facebook group and an Instagram page. Instead of being a life coach who was making maybe $100,000 to $200,000 a year, all of a sudden it started to grow. And what I was teaching was very cutting edge, the way I talk, the way I see things. It got a lot of attention."
Fast forward to 2021, and Alpha Femme is having its "best year ever," Layer told Narcity.
"What's special is that it started in 2017, and we made a million, before taxes, before all that. The other year we did $2.5 million, the other year we did $8.5 million and now we're up to $14 million in revenue."
What is Layer's advice for success?
But despite the success, insecurity can still haunt Layer. She said she has to remind herself that she deserves her success.
"What's hard is to have a drastic life change in the middle of your life and really be okay with it and say you deserve to be here."
"I didn't have a normal trajectory. I'm 33 years old, and I've lived and created a lot in those 33 years. It's trying to ground myself in the right to live this life right now and have what I have, to feel deeply that it's right and that I deserve it. That, I think, is the hardest part."
Her advice to those who will listen: "Don't listen to anyone. Don't listen to anyone if you know inside you that it's right."
Narcity reports that Layer plans to move into her $5 million home in April 2022.
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The stars are aligning in Montreal. With the Canadiens taking to the rink at the Bell Centre to possibly oust the Las Vegas Knights for a spot in the Stanley Cup final — and on Saint-Jean-Baptiste no less — Montrealers might finally be in for a long-deserved celebration.
A police spokesperson told Narcity Québec that Montrealers can expect a greater police presence.
In fact, the SPVM's "operational planning" section has been preparing for June 24 for a while, Narcity learned.
"It's been several days that this section is working very hard to organize the police deployment not only for Saint-Jean-Baptiste but also for the decisive game of the Canadiens," media relations officer Manuel Couture said.
Police will be monitoring any potential large crowds — like those that gathered outside the Bell Centre on June 7and 18.
They'll pay particular attention to crowd developments that could produce excessive or illegal behaviour, like fights, vandalism or fireworks, according to Narcity.
"People have the right to celebrate and be happy. But if you have a joyful demonstration by 10,000 people downtown [...] the problem is that there could be fifty or a hundred people who take advantage of the crowd effect to break down businesses, attack police officers, fight each other," Couture said.