Recently, hilarious messages from Hydro-Québec and the Sûreté du Québec have attracted quite a bit of attention on social media. And now, it's the SAAQ's turn to take a jab at "passive-aggressive" responses. The Société de l'assurance automobile du Québec clearly isn't afraid to dive into the comments section with tongue-in-cheek retorts to snarky replies and questions.
This week, the oh-so-delicious drama unfolded under a video for the company's Faites un drame (Théâtre) campaign, published on August 10.
The video depicts a scene in which two friends try to convince a third not to drive home after drinking by a campfire.
The SAAQ didn't hold back on sarcasm and followers were living for it.
In response to a comment from a user who called the ad "useless" because "right now there are more accidents with people falling asleep at the wheel because of masks," the SAAQ did not hesitate to pounce.
"If you want to discuss the real impacts of COVID-19 or whether or not it's appropriate to wear a mask, we regret to inform you that you are on the wrong page," it wrote (translated from French).
It added, "if you push yourself a little harder, you probably won't have any trouble finding other forums (on Facebook or other social media sites) to share your public health knowledge."
Does the SAAQ now compete with Hydro-Québec for the title of most lovably shady Crown corporation?
@LazyEngineerToB @SAAQ Ils ne nous font pas compétition. La @SAAQ et nous jouons en quelque sorte dans la même équi… https://t.co/Hh1wKFxEHf
In response to a commenter who expressed their approval of this post despite generally disliking SAAQ ads, the company asked, "are we to understand that we're living a historic moment? We succeeded in surprising you! ;)"
Another commenter suggested an alternative to the scene in the video: "line up at a [SAAQ] point of service, you'll have plenty of time to let your blood alcohol level drop to an acceptable level."
To which the SAAQ replied: "as long as you don't drive to a point of service."