Quebec Released An Absolutely Terrifying Ad To Warn You About Drinking During The Pandemic
If you're between the ages of 17 and 24 and experiencing pandemic blues, the government of Quebec has a new ad targetting you. The ad "aims to raise awareness [...] about the risks of mixing the emotions felt in the context of theconsumption."
Launched on November 30, the brief clip shows a young man being thrown around a nightmarish, large metallic structure.
He is thrust back into his living room at the end of the video, revealing that the canister was the drink mixer on his coffee table.
"You’re already shaken by the pandemic. Don’t add alcohol to the mix," the ad reads before it closes.
The ad is part of a larger media campaign following Addiction Prevention Week that's "aimed at warning youth of the risks and consequences of alcohol, cannabis and other substance use and gambling."
There's also a radio ad in which an announcer puts together a cocktail using the ingredients "solitude, a touch of melancholy and the pandemic," along with tequila.
A wiser voice then chimes in telling listeners, "don't mix alcohol with melancholy during a pandemic."
People between 17 and 24 can also take an online quiz to test their knowledge and gain knowledge on the effects of alcohol and drug consumption.