Dubé's New 'Get Vaccinated' Ad Trolls Us All & Brings Us Back To High School

Health Minister Christian Dubé posted a new digital "made-you-look" ad on June 4 encouraging young Quebecers to get vaccinated against COVID-19. 

In the video, Dubé walks into the frame with a serious expression on his face. He starts smiling as he points to the ground, making a circle with his thumb and index finger — a nod to a TikTok challenge involving the same hand signal.

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The rule of the game, which many of us will remember from high school, is that if your friend makes that hand signal and you look at it, they get to punch you.

"If you looked, I owe you one," reads Dubé's caption, followed by an injection emoji. 

Rébecca Guénard-Chouinard, press attaché for Dubé, told MTL Blog that he wanted to reach out to young Quebecers and asked young staff around him to help.

"As we approach the finish line, young people have a crucial role to play in the national immunization effort and we will continue to think outside the box to reach them," she said.

Premier François Legault tweeted that he didn't understand the reference, but encouraged Quebecers to get vaccinated anyway. A later tweet shows Dubé "trying to explain his secret sign" to Legault.