Dubé's New 'Get Vaccinated' Ad Trolls Us All & Brings Us Back To High School

Legault didn't get the reference but encouraged Quebecers to get vaccinated anyway.
Dubé's New 'Get Vaccinated' Ad Trolls Us All & Brings Us Back To High School
francoislegault | Twitter
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Health Minister Christian Dubé posted a new digital "made-you-look" ad on June 4 encouraging young Quebecers to get vaccinated against COVID-19. 

In the video, Dubé walks into the frame with a serious expression on his face. He starts smiling as he points to the ground, making a circle with his thumb and index finger — a nod to a TikTok challenge involving the same hand signal.

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The rule of the game, which many of us will remember from high school, is that if your friend makes that hand signal and you look at it, they get to punch you.

"If you looked, I owe you one," reads Dubé's caption, followed by an injection emoji. 

Rébecca Guénard-Chouinard, press attaché for Dubé, told MTL Blog that he wanted to reach out to young Quebecers and asked young staff around him to help.

"As we approach the finish line, young people have a crucial role to play in the national immunization effort and we will continue to think outside the box to reach them," she said.

Premier François Legault tweeted that he didn't understand the reference, but encouraged Quebecers to get vaccinated anyway. A later tweet shows Dubé "trying to explain his secret sign" to Legault.

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  • Lea Sabbah
  • Lea Sabbah
    Lea Sabbah was a Staff Writer for MTL Blog. Previously, Lea was a radio host on CJLO 1690 AM and her work has been published by Global News, the Toronto Star, Le Devoir and the National Observer. In 2019, she was part of the investigative team that uncovered lead in Montreal's drinking water — a story which won Quebec's Grand Prix Judith-Jasmin. She's a graduate of the journalism program at Concordia University.

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