Dubé's New 'Get Vaccinated' Ad Trolls Us All & Brings Us Back To High School

Legault didn't get the reference but encouraged Quebecers to get vaccinated anyway.
Dubé's New 'Get Vaccinated' Ad Trolls Us All & Brings Us Back To High School
francoislegault | Twitter
Reporter

Health Minister Christian Dubé posted a new digital "made-you-look" ad on June 4 encouraging young Quebecers to get vaccinated against COVID-19. 

In the video, Dubé walks into the frame with a serious expression on his face. He starts smiling as he points to the ground, making a circle with his thumb and index finger — a nod to a TikTok challenge involving the same hand signal.

Editor's Choice: Denis Coderre Flip-Flopped On His Proposal To Ban Drinking In Montreal Parks After 8 PM

The rule of the game, which many of us will remember from high school, is that if your friend makes that hand signal and you look at it, they get to punch you.

"If you looked, I owe you one," reads Dubé's caption, followed by an injection emoji. 

Rébecca Guénard-Chouinard, press attaché for Dubé, told MTL Blog that he wanted to reach out to young Quebecers and asked young staff around him to help.

"As we approach the finish line, young people have a crucial role to play in the national immunization effort and we will continue to think outside the box to reach them," she said.

Premier François Legault tweeted that he didn't understand the reference, but encouraged Quebecers to get vaccinated anyway. A later tweet shows Dubé "trying to explain his secret sign" to Legault.

dubã©quebecersyoung
MontrealLifestyleLifestyle
  • Lea Sabbah
  • Lea Sabbah
    Lea Sabbah was a Staff Writer for MTL Blog. Previously, Lea was a radio host on CJLO 1690 AM and her work has been published by Global News, the Toronto Star, Le Devoir and the National Observer. In 2019, she was part of the investigative team that uncovered lead in Montreal's drinking water — a story which won Quebec's Grand Prix Judith-Jasmin. She's a graduate of the journalism program at Concordia University.

Ground meat from this Montreal grocery store is being recalled — Here's what you should know

Check your fridge.

We compared the cost of living in Montreal vs Ottawa and the gap is kind of shocking

Aside from beer, nearly everything is more expensive in Ottawa.

You could own a rare unit in Montreal's most iconic building for less than you might expect

A rare Habitat 67 unit just hit the market for under $600K.

The Canadian government is doing a census follow-up and some people face fines up to $1,000

Census enumerators are now making phone calls and going door to door across Canada.

A new global university ranking is out and McGill failed to crack the top 25 (again)

Montreal's top school is slipping in the rankings.

Quebec's July weather forecast is out and it's a bit of a mixed bag

It's not all sunshine and rainbows...

11 current and former Canadiens players are on Cameo — Here's how much they charge per video

They range from $60 to $300.

June's Canada Child Benefit payment is on its way and a raise is coming next month

The new benefit year kicks off in July.

Poilievre says Quebec separatism was 'wiped out' under Conservatives. Polls say otherwise.

The Tory leader insists separatist sentiment in Alberta and Quebec is being driven by the Liberals.