Montrealers took to Twitter Wednesday afternoon to spread the word about a small airplane flying overhead. While a plane in the sky is nothing to write home — or write the internet — about, this one was towing a particularly poignant banner message: "MANGE DE LA MARDE PIERRE," it read. Or, in English, "EAT SHIT PIERRE."

Naturally, Twitter users wondered: Who is Pierre? And what did he do that was so bad it warranted paying top dollar for revenge?

As it turns out, THE Pierre is Pierre Hébert, a Quebec comedian.

And the message didn't come from a scorned lover but rather from 107.3 Rouge Montréal radio personality Véronique Cloutier.

A video posted to the "Véronique et les Fantastiques" Facebook page shows Cloutier beneath the plane and banner. The video is captioned "VERO'S REVENGE [laughing emoji]."

According to showbizz.net, Cloutier promised to get back at Hébert several weeks ago because, during the summer, Hébert started a rumour that she was pregnant.

Hébert even went so far as to organize a fake baby shower for her earlier this month.

Will Hébert accept defeat or will he retaliate?

What happens next in this hilarious public feud remains to be seen.