A hugely popular post from the Ritz-Carlton Hotel in Montreal caught the hotel and Fondation CHU Sainte-Justine by surprise on Monday morning, prompting organizers to adjust it.
According to the foundation's spokesperson, Jade Gratton, the number of times the post was shared was "a surprise for them."
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Over 1 Million
Shares On The Ritz-Carlton's Instagram post
The post, which announced that the Ritz-Carlton would donate one toy per share, was apparently shared over one million times.
"Never in a million years did we think the post was going to go so viral," said Katia Piccolino, spokesperson for the Ritz-Carlton Montreal.
Gratton told MTL Blog that while the Fondation CHU Sainte-Justine appreciates such an incredible response, they don't necessarily need a million toy donations.
The Ritz-Carlton will still honour the donation promise and will send 1,000 toys to the CHU Sainte-Justine on December 20.
"We've been working with the CHU Sainte-Justine for six years and we didn't take down the campaign because it was fraudulent, we took down the campaign because it went viral," far surpassing goals, said Piccolino.
Now, the hotel is encouraging Montrealers to keep supporting Sainte-Justine's initiatives.
"We encourage people to go on the CHU Sainte-Justine and donate to their 'Tree of Life' campaign. If everybody who shared this goes back to donate on their link, how beautiful is that?"