The Guy From Quebec’s Most Notorious Viral Video Is Selling T-Shirts With His Face On Them

Awaille Claude, continue comme ça!

Staff Writer

After 13 years out of the spotlight, that guy from Quebec's most notorious viral video, "Un mot pour Kevin," is back in the public eye selling t-shirts with his face on them.

Now with long hair and a beard, Claude Asselin, whose "Awaille Kevin" was heard around the world (and viewed 1.8 million times), is looking great in a simply sweet T-shirt from Poches & Fils.

If you're sitting there wondering who and what the hell we're talking about, follow us while we take a trip to Quebec YouTube some 13 years ago when times were simpler and the internet wasn't a living nightmare.

The premise of "Un mot pour Kevin" is a simple one. Kevin was having a birthday party in his backyard and one of his friends took out his digital camera (remember those?) and filmed the party-goers giving well-wishes to Kevin.

Un mot pour KevinSoper666 | YouTube

Even though the whole video is a masterpiece of Quebec culture, one part that's transcended the video itself is Asselin's impeccable quote: "Awaille Kevin, ostie, continue comme ça!"

It's this iconic moment that's been immortalized on a T-shirt 13 years later. The shirt, designed by Quebec artist Matt Chessco, is for sale right now for $39.99.

As for Kevin, we all know what he's getting for his birthday this year!

  • Teddy Elliot
  • Teddy Elliot was a Staff Writer for MTL Blog. He was born and raised in Montreal, Quebec and has a B.A. in Literature. Teddy has been a journalist for three years and was once an English teacher. His creative work has appeared in The Blasted Tree and Parenthetical Magazine. When he's not chasing scoops, Teddy can be found cheering on Aston Villa and listening to 80s power ballads. He was shortlisted for a Digital Publishing Award in 2021.

Dunkin' is scouting different Quebec cities for new locations

Montreal isn't the only city in the province getting in on the chain.

Canadian travellers will soon need to pay for a special pass just to enter Europe

Travellers under 18 or over 70 won't have to pay the fee.

Quebec has 5 of Canada's 10 best hotels for 2026, but a BC spot reigned supreme

The Ritz-Carlton Montreal is the Montreal's highest finisher, landing in fourth place.

Rent prices have fallen across Canada, but not in Montreal — Here's why

Rents in Vancouver and Toronto went down last year.