The reason for his visit? SSENSE has partnered with Pharrell's wellbeing product company, Humanrace.
VOGUE reported that Pharrell is actually "taking over the store" — from the green-tinted windows to a full-on exhibit showcasing his skincare products, exclusive apparel, and an archive of his own wardrobe pieces curated by Tyler the Creator — though his personal items are not for sale.
Like much of the exhibit, VOGUE reported, the wardrobe pieces are meant to give you insight into his "creative vision" for the brand.
Humanrace started as a skincare company with "a genderless, vegan, and clean trio of products (a cleanser, exfoliator, and humidifying cream)," but will now be expanding into other categories, according to VOGUE.
Shina Nova, the Montreal-based based Inuk throat singer and TikToker, posted an Instagram story of her at the store on Friday night. A photo shows her standing next to Pharrell holding her phone with the caption, "Pharrell meeting my mama through FaceTime."
We reached out to SSENSE and Humanrace to find out if Pharrell's still in town but did not receive a response. That said, it's entirely possible, so keep your eyes peeled.
The House of Humanrace exhibit at SSENSE is now live, so you can head to 418, rue Saint-Sulpice to check it out.
Otherwise, the collection goes live on ssense.com on September 27.
In Quebec, a vaccine passport is required to access many businesses and activities deemed non-essential, including restaurants and bars.
Montreal's Le Boulevard shopping centre can stay in business after all. The news comes following an April announcement that Le Boulevard would be closing its doors after 68 years in operation, as the city of Montreal prepared to take over the property rights for the extension of the Société de transport de Montreal (STM)'s blue line.
According to a news release by Quebec's Ministry of Transport, the iconic shopping centre can remain open past December 1 when the STM officially becomes the owner of the property.
"One of the goals of the work was to limit the project's impact on the shopping centre and the activities of merchants," reads the ministry's statement.
The task force proposed revising the size of the terminal, the parking area and the centre's storage space for construction materials in order to preserve the building as a solution so that merchants could have the opportunity to continue to sell goods and services to shoppers, the news release says.
According to the ministry, the Quebec government's acquisition of the shopping centre was a decision made by the Tribunal administratif du Québec and was not foreseen by the STM.
At the time this was written, Le Boulevard's Facebook page was no longer active.