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Lululemon Is Introducing New Memberships With Tons Of Benefits For Customers (Who Pay Up)

You can pick between two tiers: Studio and Essential.

Associate Editor, MTL Blog
Lululemon athletica models.

Lululemon athletica models.

Lululemon is taking customers' money well-being into account with a brand-new multi-tier membership program. The Vancouver-based fitness brand has created two levels, Essential and Studio, which can come with a slew of savings… if you're willing to invest.

Members who sign up for either tier will be able to get easier returns, early access to lululemon product drops, community experiences and lululemon Studio classes.

"From the gear you'll wear to the classes and the community that cheers you on — we've got you," lululemon wrote in an email release.

Lululemon Essential is free to join and provides members with "benefits to help you reach your goals," the company says. The benefits include early access to product drops, returns on sale items, select lululemon Studio content, virtual community events, receipt-free and "fast-track" returns, and free hemming. Not too shabby, right?

As for lululemon Studio, you'll need a Studio Mirror, which is the brand's new at-home gym technology. This tier of membership grants you access to "10,000+ world-class workouts." You'll also benefit from 10% off lululemon gear, 20% off at lulu's partner studios, unlimited experiential store classes and early access to lululemon events. While this all sounds great, your wallet will be the one getting the biggest workout.

The lululemon Studio subscription costs $49 (plus tax) per month with a 12-month commitment and can be shared across six household users. The Studio Mirror runs at a hefty price tag, starting at $1,895 (although the base model is currently on sale for $995).

The proprietary tech can be purchased online or at select stores. Tissues and ice cream can be purchased at your local convenience store.

    Mike Chaar
    Associate Editor, MTL Blog
    Mike Chaar is an Assistant Editor for MTL Blog focused on recalls in Canada and is based in Montreal, Quebec.
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