If you haven't heard of Montreal TikToker and drummer Domino Santantonio, now would be the time to get clued in — because she's about to pop off.
Santantonio, who has 456,000 followers on TikTok, was recently selected by the video-sharing social networking app to star in its upcoming campaign, "It Starts on TikTok."
The campaign will first air on VRAK and RDS on October 10 and 11, and it "showcase[s] the role that TikTok has and will continue to play in the lives of hundreds of millions of people," according to a statement sent to MTL Blog.
From showcasing their culture to their art, fashion, music or lived experiences, these Indigenous creators in Canada are taking over TikTok for good reason. Are you following them yet? Because, if not, you should be.
First Pow Wow in forever! Felt so good to dance in Kanehsatake (Mohawk territory) ❤️🔥✨🙏🏾 #indigenoustiktok #powwowtrail #fancyshawl
Aïcha is an AfroIndigenous Wendat dancer and creator based in Quebec who expresses her distinct style through dance, showcasing traditional Indigenous dress for powwows, as well as her passion for beadwork.
Aïcha also uses her TikTok platform to teach her 225,000 followers about Indigenous slang, derived from English words.
I was honoured to model for @scottwabano and their debut collection! #nativetiktoks #fashion #indigenousfashion #foryou #curvemodel @bnmmodels
Lesley Hampton is an Anishinaabe and Third-Culture model based in Toronto who aims to make an impact on Indigenous communities through fashion.
Hampton's brand won the 2021 Canadian Arts & Fashion Awards' Fashion Impact award — and on TikTok, she said her fellow creators are collectively "shifting the industry, breaking down barriers, decolonizing fashion and rebuilding it to include ALL bodies."
Old style jingle special 😋 #indigenous #culture #jingledress
Michelle Chubb is a Winnipeg-based Nehinaw (Swampy Cree tribe and Buffalo Clan) TikTok influencer and jingle dress dancer. Chubb was showcased in Sephora's first-ever National Indigenous History Month campaign in June.
Chubb uses TikTok to stand up for Indigenous rights and showcase traditional dress, like her ribbon skirt and beaded earring collections.
Reply to @commonsenseplease2 thanks for giving me stuff to talk about with your bs #colonizerculture #colonizerscalledout #indigenoustiktok
Ashyaelizabeth is a Vancouver-based jewelry creator and TikTok influencer who's part of the Mistawasis Nêhiyawak Cree First Nation based in Saskatchewan.
She's the owner of Innerwolfjewelry and Innerwolftoothgems, showcasing her talents through Instagram as a jeweller while raising awareness for the lack of services available to remote First Nation communities via TikTok.
Kairyn Potts is a Two-Spirit comedian and Twitch streamer based in Toronto from the Alexis Nakota Sioux Nation in Alberta.
Potts not only represents a community of Indigi-gamers on Twitch, but does so while creating Indigenous comedy on TikTok, raising awareness about Indigenous languages and shedding light on 2STok, a community of Two-Spirit creators on the app.
Kootoo Clarke's brand sells body butters, salves, balms, soaps and oils derived from Bowhead whale oil, Bearded Seal oil, Kamiik grease and Narwhal Milk. She also showcases Inuk culture on TikTok from Nunavut.
Ca Lem's owner, Stephanie Le, told MTL Blog that clients just need to download the TikTok app and show their account to the cashier in order to receive free pancake cereal sundaes — which are, of course, topped with maple syrup.
"We encourage users to take video and pictures of their visit to Ca Lem and post on Instagram, Facebook & TikTok platforms," she said.
There are limited quantities each day but the offer is valid at two of Ca Lem's locations — in NDG and the Plateau — so you can double your chances of getting a free sundae.
Free Pancake Cereal Ice Cream Sundaes
When: July 16, 17 and 18
Address: NDG - 6926, rue Sherbrooke O, Montreal, QC; Plateau–Mont-Royal - 4223, rue Saint-Dominique, Montreal, QC
Why You Need To Go: It's free ice cream, that's why!
The account, which amassed over 500,000 followers since its first video last December, is run by three senior citizen influencers and the Quebec government. It's part of a campaign to "encourage the youth" to get COVID-19 vaccines and it's making use of TikTok — or, as it's called in @restepepe's bio: "TicTac."