Frank & Oak is facing heavy criticism after it used a photo of Montreal's Dragon Flowers shop storefront for a t-shirt design against the shop's wishes.

An Instagram post by Dragon Flowers explaining the situation has more than 10,000 likes.

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What is the Dragon Flowers shop saying?

In its Instagram post, the shop said Frank & Oak "[continued] to promote this shirt on [its] Instagram page even after we had expressed our disagreement."

The family-run flower shop is a beloved Mile End spot with its signature colourful storefront and iconic owner, Tamey. 

"Larger businesses that use small local businesses, like ours, to further their own agendas while ignoring the wishes of communities is not something we choose to align ourselves with," the Instagram post continued.

Dragon Flowers said it was "this lack of respect for our voice and space" that led it to write to its followers on Instagram.

What does Frank & Oak have to say?

[rebelmouse-image 26878326 photo_credit="frankandoak | Instagram" expand=1 original_size="750x1334"] frankandoak | Instagram

In an Instagram story, Frank & Oak said it was investigating the situation and that a member of its team would contact Tamey.

MTL Blog has reached out to Frank & Oak and Dragon Flowers for updates.

"We are a brand that looks to celebrate our community and highlight amazing local spaces and talent," the clothing retailer said in its story.

"Credit and compensation will always be given where it's due."