Old Montreal shop Maison Pepin is bringing back its Christmas market alley. While in previous years, the alley has been a whimsical showcase for Pepin's seasonal goods, this year, it will be available exclusively for private photoshoot sessions.

Pepin has brought on event planning company Rox-Out to manage the event and studio Seance Photo to conduct the pet-friendly shoots. Customers who sign up will get a set of 10 photos.

Afterwards, Pepin invites participants to explore the alley with a cup of mulled wine, hot chocolate or Irish liqueur.

There will also be pretzels, brownies and candy.

Pepin says customers will get a "surprise bag" upon their departure.

On the store website, photoshoot sessions run for $150.

Slots are available on Saturdays and Sundays from November 20 to December 19. There will be a maximum of 40 shoots per day.

Get the details below.