Like in many cities, businesses in Montreal have suffered due to the pandemic. If the lack of income and funds weren't damaging enough, minimal marketing at such a dire time could make or break a company. But it's not always so easy.
That's where Concordia Marketing Aid Clinic (CMAC) comes in.
Started by a group of Concordia students whose favourite restaurant was forced to close, the group provides free marketing services to small businesses and non-profit organizations in the city.
Editor's Choice: 9 Things You Desperately Need To Know Before Moving To Montreal
As a business student, [I figured] maybe there was a way I could help.
William Boucher, CMAC Founder & President
"You have to make that transition from being physical to being digital," says William Boucher, CMAC Founder & President. "That can be really hard to adapt."
The idea of the clinic is similar to that of the Legal Information Clinic at the school: students in the relevant field offering high-quality services for free to members of the community.
What started as three students with a simple idea in August has grown to 15, with more and more students reaching out to get involved.
CMAC can provide a range of experiences, including video creation, social media copy and marketing plans. The group works with restaurants, non-profits and other small businesses.
"It's a win-win situation," Boucher explains. "We're giving back to the community and all of these students are gaining experience."