Quebecers Are World's Most Likely To Lose It When Putting Together IKEA Furniture

A study analyzed thousands of IKEA-themed tweets based on levels of stress.
Quebecers Are World's Most Likely To Lose It When Putting Together IKEA Furniture
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Senior Writer

If you're a Quebecer and the thought of assembling IKEA furniture fills you with dread, you're definitely not alone. According to a new study, Quebec is tied with Moscow, Russia, as the world's most stressed region when it comes to putting together IKEA furniture. 

The study, by HouseHoldQuotes, analyzed nearly 50,000 geo-tagged IKEA-themed tweets. It measured the language for levels of stress using a tool called TensiStrength. 

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In both Quebec and Moscow, 60% of IKEA tweets were "manifesting stress," according to HouseHoldQuotes. 

Icelanders also topped the list — and were the most stressed nation, as opposed to region, in terms of IKEA-themed tweets. 

The study also measured which IKEA designs cause the most anger, and how your name might connect to the stress IKEA's packaging can cause. You can check out all the findings here. 

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  • Ilana Belfer
  • Ilana Belfer

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    Ilana Belfer (she/her) was an editor for MTL Blog. She's obsessed with great storytelling in all its forms having worked in print, radio, television, theatre, and digital media over the past decade. A graduate of Carleton University’s journalism program, her words have appeared in The Globe and Mail, the Toronto Star, The Kit, VICE, Salon, Foodism TO & more — covering everything from cam girls to COVID-19. Ilana can usually be found with her dog André, tracking down Montreal’s prettiest ruelles vertes and tastiest treats.

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