Sharon let us know her best advice for starting a company right now, keeping your employees motivated, and the main challenges that you're likely to come across along the way.
Answers have been edited for clarity.
What advice can you give for starting a business during the pandemic?
Brand's Media Group came to life after noticing small businesses needed help growing and building their community online. Especially during COVID-19, brands shifted their businesses to social media.
Think about what is missing in the field you want to dive into today. What can you do that will bring this added value to the field you are interested in working in? Once you have this figured out, you'll need to figure out what your vision, mission, and values are for this business: this is the essence and root of your project.
Prior to that, register your business officially, open a business bank account, and start working on branding (website, social media channels) that will make you stand out.
How can you help keep your team motivated during this confusing time?
Seven months after its launch, Brand's Media Group is now a team of five incredible and hard-working women, working between Montreal and Paris. To keep your team engaged, make sure the work is engaging! Motivation comes from doing what you love.
Understand what the team members love doing most, and give them those tasks and responsibilities. I have taken the time to get to know each member of my team, namely Jasmine Bellini, Annabelle Irakiza, Trinity Duong, and Noyonika Sircar, and figure out what works best for them.
This time period has been tough on everyone and noticing each other's feelings, making sure everybody is doing well is important.
Be a good leader enough that your team knows you are here to listen if they don't feel at their best. Building a team is about mutual trust and having empathy for one another.
What do you think the main challenges are of entrepreneurship and how can you overcome them?
Entrepreneurship is hard and if anybody tells you it isn't, it is a lie. Nothing is linear, it is a rollercoaster of emotions and uncertainty. Yet, it is fun-loving and the biggest adventure of all time.
Focus on long-term goals but take it day by day, know why you started, understand your purpose as an entrepreneur and be open-minded; you'll have to learn a lot, daily.
Entrepreneurship can only be sustainable in the long-run if that's really what you want to do, just like any other job for that matter. As I always say, if you love what you do, you'll never feel like you are working a day in your life.
"We, the undersigned, demand that the Government of Quebec publicly reject, as of now, the idea of a mandatory vaccination passport and that it commit itself to do like the Governor of Florida, Ron DeSantis, has done, that is to say, prohibit the obligation to present a vaccination passport in order to attend certain events and practice certain activities," the petition states.
Samson, a former Coalition Avenir Québec member who switched sides in June, held a press conference about the petition alongside Conservative Party of Quebec leader Eric Duhaime on August 12. They explained that the party had already collected 133,000 signatures on a previous petition that did not meet the criteria of the National Assembly.
"We reviewed the wording [...] So we're going to ask these hundreds of thousands of people to re-sign their petition on the National Assembly website, and we're going to invite Quebecers who don't agree with the vaccine passport to come forward as well," Samson said.
The petition, which was posted to the National Assembly website on August 12, had garnered more than 75,000 signatures at the time this article was published.
LIVE: Federal officials release updated COVID-19 modelling. Watch it here: https://t.co/9GAw2HW1Le
— Health Canada and PHAC (@Health Canada and PHAC)
"[The forecast] suggests that we are at the start of the Delta-driven fourth wave," Tam said.
However, she said the trajectory could change with rising numbers of fully vaccinated Canadians, as well as the "timing, pace and extent of reopening."
While some resurgence of the virus is expected as cities across Canada ease their public health restrictions, according to Tam, a rapid rise in new COVID-19 cases could mean that the country is reopening too quickly.
The updated modelling data showed that if Canadians increase their daily contacts with others by 25%, Canada could see at least 10,000 new cases daily by September.
Based on data from 11 provinces and territories, Tam said that from mid-December to July 12, only 0.5% of new cases were found in fully vaccinated Canadians. Unvaccinated Canadians made up 89.7% of new cases in the same time period.
In a July 29 tweet, Quebec Health Minister Christian Dubé said the province is in a "better position every day" to combat the Delta variant in Quebec.
The "Winning to be Vaccinated!" contest, organized in partnership with Loto-Québec, will be split into two separate contests — one for Quebecers aged 18 and over, and one for Quebec youth between the ages of 12 and 17.
Adults Aged 18+
From August 1 to August 27, the contest will offer a weekly draw of $150,000 in cash prizes among adult participants who received the first dose of a COVID-19 vaccine, for a total value of $600,000.
A $1 million prize for adult participants will be drawn on September 3, among fully vaccinated Quebecers over 18 years old. But there's a catch — you must have received your first dose by August 3, and your second dose by August 31.
Youth Aged 12 to 17
For Quebecers in the youth age group, from August 1 through August 27, Quebec is offering a weekly draw for two scholarships of $10,000 each among those who have received the first dose of a COVID-19 vaccine, for a total value of $80,000.
For fully-vaccinated Quebecers in the 12 to 17 age group, Quebec will draw 16 scholarships of $20,000 each on September 3, for a total value of $320,000.
Who's eligible to enter the contest
You've received a COVID-19 vaccine in Quebec
You've had a confirmed diagnosis of COVID 19 and received a dose of a COVID-19 vaccine
You've received a dose of a COVID-19 vaccine recognized by Health Canada outside Quebec and have had the vaccine recognized by the government
You do not work for Quebec's health or finance ministries (those who do are not eligible for the competition).
Official lottery rules will be released sometime before contest registration opens, which is scheduled for July 25. Participants can register by 11:59 p.m. the day before each draw through Quebec's Vaccine Proof Portal.
The account, which amassed over 500,000 followers since its first video last December, is run by three senior citizen influencers and the Quebec government. It's part of a campaign to "encourage the youth" to get COVID-19 vaccines and it's making use of TikTok — or, as it's called in @restepepe's bio: "TicTac."