Justin Bieber Stopped By A Store In Old Montreal

Justin Bieber stopped by SSENSE Montreal ahead of his concert at the Bell Centre on March 29. The store in Old Montreal had apparently transformed into a pop-up for Drew House, Bieber's fashion brand.

Videos posted to the SSENSE Montreal Instagram story show Bieber dressed in a hoodie and what look like pyjama bottoms as he exists a black SUV on rue Saint-Sulpice and enters the store.

In subsequent videos, he hugs Drew House co-founder and creative director Ryan Good and inscribes the word "JUSTICE," the name of his current tour, on a message board before exiting the store amid screams and cheers from fans who had gathered across the street.

Videos posted to social media show Bieber flashing a heart shape with his hands before re-entering his vehicle.

Justin Bieber writes the word 'JUSTICE' on a message board in SSENSE Montreal.@sensemontreal | Instagram

The March 29 Montreal concert marks the return of opener Jaden Smith, who wasn't able to perform at the tour's last stop in Ottawa on March 27.

It will be Smith's first performance since the 2022 Oscars, where his father, Best Actor winner Will Smith, now famously slapped Chris Rock in the face on stage after the presenter made a joke about Jada Pinkett Smith's bald head. Pinkett Smith, Will Smith's wife, has been open about her experience with alopecia, a disease that causes hair loss.

Will Smith apologized to Chris Rock the next day, writing on Instagram that his behaviour at the Academy Awards "was unacceptable and inexcusable. Jokes at my expense are a part of the job, but a joke about Jada’s medical condition was too much for me to bear and I reacted emotionally."