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MINISO Will Open A $2+ Discount Store In Montreal 'Soon' & Here's What To Expect (PHOTOS)

The discount-style stores opened in Ontario and BC first.

Associate Editor, MTL Blog
MINISO store.

MINISO store.

Step aside Dollarama, MINISO is coming through. The Chinese retailer announced a new "$2$ Plus" concept at the re-opening of its Vaughan Mills store in the Greater Toronto Area. The store underwent a major refurbishment and the revamp heralds MINISO's new cost-effective direction, which is what sparked the brand's all-new dollar store-like concept to begin with.

MINISO stated that the inspiration behind its new thrifty shopping experience is, in fact, from the much-loved dollar store — all as a way to provide customers with a more diverse product range for less.

"Ever since we first set foot in Canada in 2017, our ambition has been to provide customers with well-designed products at reasonable prices, as well as enjoyable shopping experiences, and the '$2 Plus' concept is our way of further realizing this," commented Bella Tu, General Manager of MINISO Overseas Operations.

In an October 4 press release, MINISO stated that one of the many reasons behind the new economical concept is the rising cost of well...everything. "As inflationary pressures grow, MINISO's long-standing Chinese supply chain capabilities ensure customers, who are increasingly cost-conscious, can rely on the '$2 Plus' model for quality, affordable, design-led products today and into the future," the Chinese retailer stated.

The Vaughan Mills store is one of the first of four stores to be refashioned for the new "$2 Plus" concept. MINISO also rolled out their cost-effective concept at their Scarborough, Markham and Vancouver locations. Hold up! What about Montreal?

Although Montrealers will have to wait a bit longer before getting our very own "$2 Plus" store — rest assured it is coming. "The remaining MINISO stores in Canada are slated to undergo similar makeovers soon," MINISO said.

Here are a few of the $2 Plus items currently being sold at MINISO:

This article's cover image was used for illustrative purposes only.

    Mike Chaar
    Associate Editor, MTL Blog
    Mike Chaar is an Assistant Editor for MTL Blog focused on recalls in Canada and is based in Montreal, Quebec.
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