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Summary

I Compared Maxi & Super C To See Which Is Cheaper — It's Close, But One Has Better Value

Can you guess who won?

A Maxi sign in Quebec. Right: The interior of a grocery store.

A Maxi sign in Quebec. Right: The interior of a grocery store.

Staff Writer

Maxi or Super C, Super C or Maxi? That is the question, and to answer it, I sat down to order the same fake groceries from both stores to figure out which is cheaper — or at least, better value for your buck.

Super C, headquartered in Montreal, doesn't exist outside of Quebec, although its parent company, Metro, serves Ontario as well. Maxi is a division of Loblaw's, specifically, the Quebec retail version of the No Frills chain available elsewhere in Canada. Let's see which one wins!

Methodology

I drafted an example shopping list based on my household's personal shopping habits for two people, including a few treat items because you should get something nice, not just things that are "healthy."

The items can be seen on the left hand side of each table, but I'll list them for you here just because I care.

  • olive oil
  • bag of yellow onions
  • jar of minced garlic
  • 1 can of chickpeas
  • 1 head of broccoli
  • a bag of oranges
  • 3 tomatoes
  • 1 head of iceberg lettuce
  • 1 thing of unsalted butter
  • 1 loaf of sliced white bread
  • ~400-450 grams of ground beef
  • ~400-450 grams regular tofu
  • ~400-450 grams of chicken (breast)
  • 2 litres of 2% milk
  • 1 box of Krave cereal
  • 12 eggs
  • ~680 ml original plain tomato sauce
  • ~450-500 grams of spaghetti
  • 1 ~400-450 ml can of black beans
  • 2 kg white rice
  • 3 avocados
  • 1 big bag of Lay's ketchup chips
At each store, I made a full cart containing these items, using the stores closest to Montreal's City Hall (275, rue Notre Dame E.). Maxi and Super C don't directly offer delivery, so I selected pickup times for both locations. This means the total includes slight delivery fees, but they didn't exceed $1.00 at Maxi or Super C, so take that with a grain of salt.
The prices selected for each product are the best deal available at Maxi or Super C, and the listed price in each table is the price per unit or per package, depending on the product. The totals provided are the total cost of each cart, not the sum of the prices per unit (because that's not how people buy things).
If an item was on sale, I marked it as such — you may notice Super C offers more applicable sales than Maxi. Keep that in mind as we head towards our results.

Super C

A table showing a list of Super C products, with prices per kilogram, litre or unit.

A table showing a list of Super C products, with prices per kilogram, litre or unit.

Willa Holt | MTL Blog

Item total: $97.32

Total with fees: $97.83

* some items were heavier than our target weights, but still remained cheaper than alternatives.

Maxi

A table showing a list of Maxi products, with prices per kilogram, litre or unit.

A table showing a list of Maxi products, with prices per kilogram, litre or unit.

Willa Holt | MTL Blog

Item total: $87.45

Total with fees: $89.20

* some items were heavier than our target weights, but still remained cheaper than alternatives.

Verdict

A table showing a list of products and their prices per unit at Maxi vs. Super C.

A table showing a list of products and their prices per unit at Maxi vs. Super C.

Willa Holt | MTL Blog

Maxi's prices were better than Super C's for 14 of the 22 total products tested. Super C beat Maxi only five times, with tied prices on three items: white rice, Krave cereal and a 250 ml jar of minced garlic.

Overall, Maxi was noticeably cheaper than Super C for comparable products, even though Super C had more applicable ongoing sales.

The $8.63 difference between each completed cart may seem pretty small, but those numbers add up over time, and our final comparison shows that Maxi provides the better value per unit than Super C despite a relative lack of sales items.

This article's cover image was used for illustrative purposes only.

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  • Creator

    Willa Holt (they/she) was a Creator for MTL Blog. They have edited for Ricochet Media and The McGill Daily, with leadership experience at the Canadian University Press. They have an undergraduate degree in anthropology with a minor in French translation, and they are the proud owner of a trilingual cat named Ivy.

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