As the October 3 election approaches, Quebec political parties are outlining their campaign aesthetics — the bright colours, glittering graphics and often generous headshot filters they'll use to attract voters like crows drawn to shiny garbage.
In a province where four major parties and a handful of smaller organizations are competing for attention, perhaps no campaign element comes with higher stakes than the slogan. Done right, a pithy catchphrase can encapsulate an entire platform and draw easy cheers on the campaign trail. Done wrong, a political party will quickly find itself the butt of online jokes and brutal memes.
As of the time of writing, five parties have unveiled their slogans for the 2022 election. They are below. We'll keep updating this article as more parties release slogans.
Parti Québécois: Le Québec qui s’assume. Pour vrai.
\u201cLe Qu\u00e9bec qui s'assume. Pour vrai. \n\nDevant un appel \u00e0 la r\u00e9signation, le PQ fait le choix d'assumer pleinement ses id\u00e9es et de miser sur l'espoir. Nous mettrons donc de l'avant les solutions enti\u00e8res et compl\u00e8tes sur chaque enjeu d\u00e9terminant pour notre avenir collectif.\u201d— Paul St-Pierre Plamondon (@Paul St-Pierre Plamondon) 1661116019
According to party leader Paul St-Pierre Plamondon, the 2022 Parti Québécois slogan is all about brandishing what it sees as the national identity and stepping into Quebec's full potential.
"At the Parti Québécois, we believe that it is not by renouncing our ideas or our convictions that we will advance them, in the same way that as a nation, it is not by giving in to resignation that we will advance our interests," he said at the announcement of the slogan on August 21.
Liberals: Votez Vrai
\u201cLe 3 octobre, le Qu\u00e9bec vote Lib\u00e9ral. \n \n#Dominique2022 #plq #polqc\u201d— Dominique Anglade (@Dominique Anglade) 1660400532
The Parti libéral du Québec (PLQ) unveiled its slogan, "Votez Vrai," on August 13. It also came with an official English version with a slightly different meaning: "Vote for Real."
"There is only one way to get real solutions to the real issues that Quebecers are experiencing and that is by 'Voting for Real!' the party said in a release.
Québec solidaire: Changer d'ère
\u201cNotre slogan pour les \u00e9lections? CHANGER D'\u00c8RE.\n\nFace \u00e0 la crise \u00e9cologique, face \u00e0 la crise du logement et du co\u00fbt de la vie, c\u2019est le moment ou jamais de changer de cap. Le Qu\u00e9bec a besoin d\u2019une nouvelle \u00e9quipe avec une nouvelle vision. \n\nhttps://t.co/fs8xFR77Eu\n\n#PolQc #Qc2022\u201d— Qu\u00e9bec solidaire (@Qu\u00e9bec solidaire) 1660909196
QS released its punny slogan on August 19. "Changer d'ère," change of era, also sounds like "changer d'air," change of scenery.
"Changing era means that we need new people in power, with new ideas," party spokesperson Gabriel Nadeau-Dubois wrote on Twitter. "That's what Québec solidaire is proposing: to face the great challenges of our time with ambition and courage."
CAQ: Continuons
\u201cAu cours des 4 derni\u00e8res ann\u00e9es, votre gouvernement a entrepris plusieurs changements, malgr\u00e9 la pand\u00e9mie. Mais on a encore du pain sur la planche. On doit garder notre \u00e9lan. \n \nNotre slogan pour 2022 sera simple et clair. Continuons.\u201d— Fran\u00e7ois Legault (@Fran\u00e7ois Legault) 1660908300
The governing CAQ wants to stay in power. So naturally, its message to voters is "continuons" — let's continue or let's keep going.
"Over the past 4 years, your government has undertaken many changes, despite the pandemic," Premier François Legault wrote on social media on August 19. "But we still have work to do. We need to keep the momentum going."
Conservatives: Libre chez nous
\u201cLe Parti conservateur du Qu\u00e9bec pr\u00e9sentera aujourd\u2019hui sa plateforme \u00e9lectorale en vue de l\u2019\u00e9lection du 3 octobre 2022.\u201d— Parti conservateur du Qu\u00e9bec (@Parti conservateur du Qu\u00e9bec) 1660482022
The upstart Parti conservateur isn't yet a major party but has made some inroads with voters. Its slogan, unveiled on August 14, is "Libre chez nous," free at home. Like the Liberals' slogan, it also comes with an English version: Freedom to choose.
"The October 3 election will be historic," party leader Éric Duhaime said in a press release. "It will turn the page on more than sixty years of constitutional wrangling and the emergence of a new divide between individual freedoms and government that pervades all spheres of citizens' lives."
"We now have an essential party that wishes first and foremost to give you more freedom."
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